**Use code 30off to join The Online Fitness Business Mentorship for 30% off this week only! Grab your seat here: https://www.fitnessbusinessmentorship.com**

And you can read more about the research on walking and all-cause mortality discussed here: https://www.strongerbyscience.com/research-spotlight-walking/


0:00:11.5 Mike Vacanti: Hello, Jordan.


0:00:12.8 Jordan Syatt: What’s going on, Michael?


0:00:14.4 Mike Vacanti: Not much, my man. How are you?


0:00:17.3 Jordan Syatt: I’m good. Before we get into this episode, I feel like I just gotta dive right in. Alright?


0:00:21.1 Mike Vacanti: Dive in.


0:00:22.1 Jordan Syatt: To everyone listening, the mentorship is officially on sale, not for 5% off, not for 10% off, not for 15% off, not for 20% off, not even for 25% off, the mentorship is on sale for 30% off right now. For this week only. Okay. So we don’t wanna spend too much time blowing hot air up your ass, this is just… This is what it is, okay? If you wanna build your business, if you want to build your online coaching business, this isn’t as much for building an in-person business, we have some people who wanna do that, but that’s not the main focus. If you wanna build your in-person business, you should probably go somewhere else, but if you wanna build your online coaching business so you can help people all over the world, so you can coach people wherever they are, wherever you are, or that you wanna make this a huge business, or more of just like your side hustle to increase your income and help more people, you get 30% off right now.


0:01:17.3 Jordan Syatt: This is what you get, go to the link in the show notes. You can join the mentorship for 30% off. We’ll put the discount… Oh, do we have a discount code, Mike, or no? I don’t know if we have a discount code. If there is… No? Alright, whatever. Well, this is a terrible pitch, but this is what’s going on, alright. So if you wanna join for 30% off.


0:01:34.4 Mike Vacanti: 30off. 3-0-O-F-F.


0:01:35.5 Jordan Syatt: 3-0-O-F-F is the code that we’re gonna have for it, 3-0-O-F-F. We didn’t prepare for that part before we started recording, but we’re not starting over now, 3-0-O-F-F to get 30% off the mentorship when you join now. We would love to have you. Again, if you wanna build your in-person business, maybe open up a gym, that’s great, but that’s not what we do, that’s not what we’re gonna help you with. If you want to build your online business so you can work from wherever to help people wherever they are and increase your income and help more people join the mentorship right now, this week only, 30off. Alright. Anything you wanna add to that, Mike?


0:02:10.5 Mike Vacanti: No, that was beautiful. That was artistic.


0:02:13.6 Jordan Syatt: Thanks, brother.


0:02:14.3 Mike Vacanti: And enjoyable. Normally, I hate sales pitches, but I was… I was very into that. Well done.


0:02:19.0 Jordan Syatt: Hopefully, I wasn’t pitching to you, I was pitching to all the listeners, so maybe that’s why you enjoyed it. [laughter]


0:02:24.4 Mike Vacanti: No, I was listening objectively. I put on my objective hat, I could feel it.


0:02:28.5 Jordan Syatt: How are you doing, man? You had a good work out today.


0:02:30.5 Mike Vacanti: I had an all time workout, I’ve decided that I’m gonna… I’m almost 35 years old, I turned 35 in April, I’ve decided that the time has come that I’m…


0:02:38.3 Jordan Syatt: April 8th…


0:02:39.3 Mike Vacanti: April 8th is my birthday. I’m very soon gonna start a very… For the first time ever in my life, a very heavy steroid cycle, and I’m gonna abuse those steroids for decades until I reach the Olympia stage, because that is the kind of work out I just had. Not actually, but possibly, but I will let you…


0:03:03.1 Jordan Syatt: Potentially.


0:03:03.8 Mike Vacanti: All know dear listener, potentially, because this workout was what I did… My December training was pretty poor, I’ll make this like a 30-second overview, I know people aren’t that interested.


0:03:14.7 Jordan Syatt: No, they’re interested.


0:03:14.8 Mike Vacanti: But easing back into training in January, my split was every other day, so Monday, Wednesday, Friday, Sunday, Tuesday, which given the nature of my day-to-day, my job, a lot of people like having like a very fixed Monday, Tuesday, Thursday, Friday, they know which days of the week they’re training, not having a split that it varies from week to week, but I was working out every other day, very low volume, push, pull leg, push pull, push pull, so I was training legs like once every 10 days, three to four exercises, max per workout, and that’s what I did for most of the month of January here. And now, for a number of reasons, I switched to a three day a week, so either Monday, Wednesday, Friday or Monday, Tuesday, Friday, upper, lower, upper, are the three days.


0:04:07.5 Mike Vacanti: And pushed together the push and the pull days from my previous programming. So even though I dropped from essentially three and a half days a week to three days a week frequency, my volume has gone way up because I was just telling you about the work that I did, it was a two-hour upper body workout, hitting every upper body muscle group, so… Yeah, it went really well. It feels good, it’s part of the reason I made the switch is something that you and I have talked about recently, which is moderating caffeine intake and total weekly caffeine intake, so I have 300-ish milligrams on days I train, and I’ve recently been having only 50 to 100 milligrams of caffeine, like half a cup of coffee, basically on rest days, and so I wanted to reduce my total caffeine intake and reducing training frequency slightly allowed me to accomplish that.


0:05:04.3 Jordan Syatt: Bro, Man, my caffeine intake has been under 100 milligrams at most today, my wife was just telling me, she thinks I was miscalculating it, ’cause she was like, “Well, you know, you have it in your kombucha too,” and we looked at the kombucha. There’s only at most, 30 milligrams in a large kombucha, which I don’t even usually have the whole thing every day, and then I have Diet Coke like three times a week, two to four times a week on average, and a can, just one can, and that’s got what? 25 milligrams in it or something? 12 ounce can.


0:05:34.4 Mike Vacanti: Yeah, 30, 35.


0:05:34.5 Jordan Syatt: So I’ve been around 50 milligrams our last meeting, I felt so good. The first month I was tired. The first month I was very, very tired, but otherwise just… You and I were talking about it the other day. My energy, I don’t have the high that you get from the caffeine high, but I feel like after a certain point, I didn’t even really get that high, you just get so used to it, you just need to give yourself more and more and more, you don’t even get the high, you just do it because it becomes a habit, and you’re not even really getting the high anymore, you’re not getting that caffeine.


0:06:03.2 Mike Vacanti: You’re re-achieving normal each day.


0:06:06.4 Jordan Syatt: Yeah. And so it’s almost worse when you wake up, ’cause you’re like, “Oh God, you’re way below normal,” but now, even though I don’t get the high, it’s more constant throughout the day.


0:06:16.1 Mike Vacanti: Yeah, steady state, less, fewer highs, fewer lows, keeping it tighter. The thing about having low caffeine, and we’ll call it high, but basically, you could even think of it as having days where you have caffeine and days where you don’t have caffeine. For those of you who aren’t prepared to take your caffeine all the way down to the zero to 80 milligram per day range, you do feel the higher caffeine days way more than, like you said, when you’re taking a decent amount every single day, it just all blends together and your sleep is gonna be a little bit impaired.


0:06:54.4 Mike Vacanti: I remember 2015, 2000… Yeah, 2014, 2015, I was sleeping six to seven hours a night max, I was having 400 to 500 milligrams of caffeine every day, and my training was just okay, meaning I was pretty stagnant, I was maintaining reasonable physic, reasonable strength, but I wasn’t making progress, and I wasn’t enjoying my workouts that much, and I think a lot of it had to do with the fact that I was running on E from a systemic energy perspective most of the time.


0:07:25.3 Jordan Syatt: Yeah, that makes sense. I thought it was interesting ’cause I was especially tracking my heart rate more and getting more into that… I know, you heard Alex on my pod… Alex Viada talk about how… I was worried. I was like, “Man, if I drink caffeine is that gonna inject my heart rate up? Is that gonna make me get out of zone two, or go into zone three, or whatever it is?” And I thought it was so interesting, he said, “It can increase your resting heart rate, but it actually starts to stabilize once you get out of that resting heart rate and you go into more like zone two, zone three. It’s not like the caffeine will take you further and further and further out of those zones,” which I thought was super interesting.


0:08:00.2 Mike Vacanti: Yeah, yup. And I believe, correct me if I’m wrong. I think he clarified that that’s for reasonable caffeine intake for people, because there are people who are having five, six, 700 milligrams a day and don’t know it. For those people… If you’re at that high level of caffeine intake, it is actually bumping you. But if you’re in a normal range, like you said, it’s only impacting resting heart rate and not pushing you up further.


0:08:26.7 Jordan Syatt: Yeah.


0:08:26.7 Mike Vacanti: What else is interesting? We had some good conversations yesterday around the subject of step count.


0:08:33.1 Jordan Syatt: Oh, yeah, yeah, yeah, I forgot about that. Yeah, you wanna talk about the study that came out? ‘Cause you’re the one that told me about it.


0:08:39.6 Mike Vacanti: Yeah. I mean, I’ll talk about the summary of the study that I read. [laughter] And the graphs that stood out to me, which were basically all cause…


0:08:53.7 Jordan Syatt: It did make its round on Instagram, that study did make its round. After you told me about it, and Greg Nuckols, and a lot people, they were posting about it and it made its rounds.


0:09:02.0 Mike Vacanti: It was the MASS… It was Greg’s email that made me aware of it, and essentially the chart that stands out in my mind was there is a linear relationship between average daily step count and life span. And it was a meta-analysis. I don’t remember the details of the study. Like you just said, it’s all over Instagram if you’re interested. Or you know what, let’s throw in the show notes, I’ll send it to David, we’ll get in the show notes, but the more steps you take, the longer you live on average, and it’s not like diminishing marginal utility, meaning like zero to 5,000 steps, if you’re completely sedentary to 5,000 steps today, that gives you a massive boost, but then 5,000-10,000 steps gives you a small boost, it’s a linear relationship between lifespan and step count from zero to, I think…


0:10:00.3 Jordan Syatt: 16,000, yeah.


0:10:02.4 Mike Vacanti: 16,000 was the number of steps? Which is crazy because it’s… Look, 2000 is better than 1000, 5000 is better than 4000. We don’t need to, especially given the jobs that so many of us have in this day and age, computer work sitting, 9:00 to 5:00 sedentary lifestyle, like… Don’t put 16,000 on a pedestal. If I don’t hit that, I’m failing, right? But it’s just crazy to know that even if you’re hitting a very solid target step count, 8,000 steps a day, 10,000 steps a day, that have kind of been touted as a gold standard, like you’re gonna see even more benefit by walking up to 16,000 steps per day.


0:10:41.8 Jordan Syatt: Yeah. And tell me if I’m misinterpreting this, but I’m pretty sure you had said in the study, if you look at it, it says that if you look at the difference between a smoker and a non-smoker in terms of their lifespan, the all cause mortality, there is… Obviously, we all know that the non-smoker is probably going to live way longer than the smoker for any number of reasons as a result of not smoking. What was crazy about this study is it found that with each jump from like… I forget the exact jumps from 2000 to 5000, and from 5000 to 12,000, and 12,000 to 16,000, with each jump, those jumps had a bigger margin than the difference between smoking and non-smoking, in terms of all cause mortality.


0:11:29.4 Mike Vacanti: Which is insane.


0:11:31.1 Jordan Syatt: Crazy, just like…


0:11:34.6 Mike Vacanti: Because we know how bad smoking is for you.


0:11:34.6 Jordan Syatt: Yeah. We know how bad smoking is for us, I think we underestimate how good movement is for us.


0:11:42.4 Mike Vacanti: 100%.


0:11:44.1 Jordan Syatt: We focus so much on what not to do and we don’t… And I think that can lead to a paralysis by analysis, well, don’t do this and don’t do this and don’t do this. Well, it’s like, what can you do? Just fucking walk, literally, just walking more every day is gonna have a bigger impact, which also makes me think, ’cause we all know people who smoked their whole life, smoked like a chimney, but they moved a lot, they were outside, they were moving, they lived an overall healthy life outside of smoking. And they lived to 90 plus years old. It’s like…


0:12:18.0 Mike Vacanti: And think about the professions. A lot of those people, those weren’t office workers, if…


0:12:21.8 Jordan Syatt: Exactly.


0:12:23.4 Mike Vacanti: Thinking like my great-grandfather, he was a farmer, so even though he was chewing tobacco his entire life, basically, he made it to 94, if I remember right.


0:12:33.0 Jordan Syatt: That’s crazy.


0:12:34.9 Mike Vacanti: Yeah. I don’t remember the exact… You said 2000 to 5000 steps, or 5000 to 12000 steps. I don’t remember what the match was from smoking and non-smoking and the gap in step count, but the other example that it gave was… Had the same impact on all cause mortality as the difference between a BMI of 23, which is a healthy BMI, and a BMI of 40…


0:13:02.1 Jordan Syatt: Wow.


0:13:02.8 Mike Vacanti: Which is for all… If I remember right over, a BMI of over 25 is overweight, and a BMI of over 30 is obese. So from 23 to 40 is a massive jump in BMI. And we know, we just know the negative health implications of living significantly overweight, but the fact that increasing your daily step count by a certain amount is the same as… It’s insane.


0:13:33.8 Jordan Syatt: Yeah.


0:13:34.7 Mike Vacanti: Since I’ve heard this… Go ahead.


0:13:37.2 Jordan Syatt: I was gonna clarify, ’cause I know you haven’t really been on Instagram that much, but there’s been a huge push against the BMI recently, people being like, “Oh, the BMI is nonsense, the BMI is nonsense,” and this is something that I think people take out of context so much because I think an athletic population, people who lift weights and strength train, they can be seen as obese in the BMI, they can be like 25-30 on the BMI, and they know that it doesn’t really apply to them, and they say, “Well, the BMI is bullshit.” It’s like, “Listen, you take a regular person who’s not an athlete, someone who’s not lifting weights, if they’re 40 on the BMI, there’s no fucking way that person is healthy. Stop saying that the BMI is outdated just because it fits your narrative.” If you look at large scale data and overall populations of people, someone who is 40 on the BMI and is living the average American lifestyle, they’re not healthy, just they’re not. Sorry.


0:14:31.4 Mike Vacanti: 100%. I was that person in 2013. I was that person who was like, “BMI, stupid, I am technically overweight on BMI when I’m 8% body fat at the time.” What you need to realize, and like you just said, is the overwhelming majority of the population, and especially Western population, are not people who are training consistently, they’re not body builders who are getting pushed into these higher categories of the BMI because they have a significant amount of lean tissue. They’re sedentary people with high body fat percentages. Is a body fat percentage a better metric of health than BMI? All else equal? Yes, absolutely. Is BMI unbelievably easy to calculate with a very simple first grade Math? And is body fat percentage very difficult to calculate and very difficult to estimate and etcetera? Yes. So like you just said, when we’re talking large scale data and talk to any doctor who’s worth their salt, like BMI does have value.


0:15:32.8 Jordan Syatt: You know what else I’m think… Remember that podcast episode we did like, “I can’t prove this, but,” dah dah dah… Remember the whole episode we did on that? Where we didn’t have the research to back it up, but our intuition leads us to believe this, even that… I can’t prove this, but I would venture to imagine that for even for body builders, let’s say a body builder who’s super lean, very, very lean, tons of extra lean mass on them, I still don’t think that’s healthy, I still don’t think it’s healthy.


0:16:02.0 Mike Vacanti: I think we know that.


0:16:03.8 Jordan Syatt: Yeah, ’cause like body builders don’t have a long life span. It’s hard on the heart, it’s hard on the body to carry out all that extra mass, whether it’s lean mass or not, it’s very difficult for your body to carry around all that extra mass. Right?


0:16:16.8 Mike Vacanti: Yep, yep.


0:16:17.6 Jordan Syatt: Even then like, “Oh, I’m technically obese,” it’s like,” Yeah, well, by the BMI. Well, maybe you don’t have a lot of fat, but you’ve got a lot of mass,” and your body isn’t designed to carry that much mass. It’s so funny, I look at… When my wife and I were in Greece, and we went to these museums, looked at all these sculptures of what the elite Greek athletes at the Olympics and everything looked like… Man, they had muscles. These were sculptures of the elite athletes, or even of the gods, sculptures of the gods, and they had muscles, but they had fat rolls, they had little fat rolls on them, of the gods, of the elite of the elite, which you also have to imagine like…


0:17:03.0 Jordan Syatt: Obviously, they didn’t have filters, but they were probably trying to make it look as incredible as possible, looking at these gods of Zeus or whomever, just like these… The best athletes in the world, they’re probably trying to make them look even better than they maybe did in person, and they still had a little bit of fat and they weren’t overwhelmingly muscular, it’s like… I don’t think that having all of that mass is actually a very good idea for health long-term.


0:17:30.6 Mike Vacanti: Yes, yep. And we’re talking about an amount of mass that is… If you’re an average… Yeah, yeah. If you’re an average gym goer and you’re like, “I don’t wanna get too big, I’m afraid to go in a surplus, I’m afraid to lift heavy ’cause I’ll get too big,” this does not apply. We’re talking like the 5’8, 220 pounds on stage, 5% body fat, peel… That individual.


0:17:56.8 Jordan Syatt: Yeah, exactly.


0:17:58.2 Mike Vacanti: Another, this just popped into my head, I wonder if… Because for so much of human history, having some body fat was a status symbol, like it meant you had ample food, it meant you had money, it meant you had… Like you weren’t in poverty, only recently have problems of abundance become a problem.


0:18:25.0 Jordan Syatt: Yeah.


0:18:25.5 Mike Vacanti: For all of human history, the health problem around food was not getting enough, and now for most of the world, obviously there’s still poverty, there’s still starvation in various parts of the world, less than there ever has been in human history. I think. Fact check…


0:18:43.0 Jordan Syatt: Good enough. It’s 100%. Yeah.


0:18:46.2 Mike Vacanti: Yeah. That is the first time we’ve had problems of abundance, which is super interesting.


0:18:51.9 Jordan Syatt: Yeah.


0:18:52.0 Mike Vacanti: But steps. So what I’ve done, ’cause I remember being on, I told you this yesterday. I remember 2015, 2016, I lived over two miles away from VaynerMedia, and I would walk to and from Vayner every single day because I would go to Gary’s office and bring ’em a salad up there and hang out and work on my computer for a few hours and I’d be around the office during the day, and I’d walk home every day. And I remember my step counter on my phone, which isn’t even getting all of my steps like a watch does, but was between 20,000 and 30,000 steps a day.


0:19:29.4 Mike Vacanti: And I had so much energy, I was eating 3500 calories a day and maintaining. It was absurd. And recently, I’ve been eating less than that, not feeling that great, not feeling that energetic, feeling kind of blah, feeling… And thinking like, “What’s going on?” Am I aging? Like why do I not feel like I did then? And then realize, “Oh,” I looked at my Garmin data like, “Oh, I took 3300 steps yesterday.” It’s like, “Oh, it was football Sunday yesterday, I took 2600 steps.”


0:20:01.3 Mike Vacanti: It’s like I was taking 10X that amount of steps. So that, in conjunction with that study, I started walking all around my house. It was 15 below outside, so I wasn’t gonna tough, mental toughness, I don’t do outdoor cardio. But literally I made a route of all of my house, zigzagging around rooms, sprinting up and down stairs that was a 400 step route. And just doing that over and over and over, listening to podcast and feel really good as a result.


0:20:30.6 Jordan Syatt: That’s one of the cool things about having such easy access to step counts now, ’cause I’ll have clients who will be like, “Oh man, it must be my metabolism, because when I was in college, I could just eat and drink like you wouldn’t believe,” but also if you’re on a college campus, most college kids aren’t driving around the campus, they’re walking from class to class. Even when they’re out drinking, like they’re bar hopping, they’re going from bar to bar, they’re going to their dorms or their apartment, they’re going across campus to hook up with someone else, whatever it is. They’re walking the whole time. I remember when I was in college, it would take me 20 or 30 minutes to walk to some classes sometimes. And then I’d have to walk all to the other side of campus, then I’d go back to my dorm and I’d eat and then walk all the way to the football stadium, which was like a 45-minute walk or whatever it was, and I didn’t even think about it. But now I look at my watch and I’m like, “Holy shit, I’ve taken like 2500 steps today,” and that was probably, I probably had 2500 steps before noon at the latest when I was in college. And probably before 10:00 AM realistically. So it’s crazy how much we undervalue walking. That’s why I think we really gotta bang that drum.


0:21:38.1 Mike Vacanti: Yeah. Let’s keep banging it. It’s so funny when you said that I remember it was a 45-minute walk from the end of Langdon Street down the road, all the way up Bascom Hill, down Bascom Hill into Ag Hall. 45 minutes each way. I remember freshman or sophomore year for nutritional sciences with Pete Anderson where I learned the difference between a macro nutrient and micronutrient and all this good stuff. But just that, the number of steps or when you compare city life verse suburb life, which is a recent change for me, being in New York City, in New York City especially, you’re taking so many steps just getting around, going from place to place, you’re on your feet so much more compared to having a car, and you know, if I wanna go to the store, I’m walking out into my garage, driving to the store, they add up more in cities. And it really does have an impact both on health, as we’re now learning more about and also around calorie expenditure.


0:22:40.6 Jordan Syatt: And also, I think with COVID. I think we’ve just gotten so used to just being inside in our house so much, my wife and I were talking about this recently. We lived in New York pre-COVID, and during COVID and pre-COVID, we were never in the apartment. We were always out and about, we would literally, one of the reasons we were okay with having a smaller apartment is because we only slept there. We woke up, we’re out of the apartment all day, came back at night and slept.


0:23:09.3 Jordan Syatt: And that was it. We were never inside, we were always going. But now we’ve gotten accustomed to this life of just, you’re always inside. You’re always inside. So that was when you told me you like, you measured how many steps it takes you to go around the whole perimeter of the inside of your house, I love that. ‘Cause so many people are like, “Oh well, I’m in my house,” or it’s cold outside. It’s like, it’s freezing where you are. You got feet of snow outside, like you said yesterday. But you’re like, “Listen, I’ll just measure how many steps I can take around the perimeter of my house, going to every room, go around all the edges. See how long that takes. See how many steps it is, and then do that for 30 minutes.


0:23:45.2 Mike Vacanti: And made the route fun too. Right? I could definitely do this in a smaller house than the house I have now, but I couldn’t do it in a 350 square foot studio apartment in New York. But I could definitely do it in a 1200 square foot apartment. And that is like when I’m in the downstairs area, yeah, I would go around the entire perimeter and then I’d go wall to wall, and then I’d move five feet laterally and then I go wall to wall again. Like literally playing and making a game out of it and watching the steps add up on the Garmin app is really fun.


0:24:25.4 Jordan Syatt: Yeah.


0:24:26.9 Mike Vacanti: And I felt better, right? If we would wrap this, we’re gonna jump into some fun Q&A here, but the way that I felt sitting less during the day and moving around, and I don’t know if it’s more blood pumping through my system, more oxygen in my brain, the psychological momentum, but it felt physiological. The difference when you take 1500 steps as a little break and then go back to the computer, compared to if you just been sitting there, you feel lethargic, you feel energy-less, but when you start moving around, you actually feel better and more alert and more motivated to do things.


0:25:04.8 Jordan Syatt: Yeah, that’s exactly right. Let’s dive in. And quick reminder, if you wanna get into mentorship, 30off, click the link in the show notes. This is only lasting one week. Alright? It’s only a one week sale. We do this once a year. Okay? So if you wanna get in, this is the time. Just once a year, 30% off, so don’t hesitate, get in right now.


0:25:27.1 Mike Vacanti: I just wanna say one thing because I don’t want us to be potentially be liars historically. There’s a chance that based on the momentum of this podcast in the month of January, and the absolute flow we’re on and the fact that we’re going 53 out of 52 weeks this year with a double episode somewhere, there could be another sale at some point. We only have one planned right now. I just don’t want to make us liars in the future, if we run a September sale, kinda.


0:25:54.4 Jordan Syatt: Yeah. But it’s not like we do this every month, or even every five or six months or so. It’s like there might be one in September maybe, but if you’re like, “Hey, I wanna build my business now,” this is your chance. Otherwise, it’s going up back to, I think it’s 1200 is the normal buy-in price.


0:26:10.1 Mike Vacanti: Correct.


0:26:10.1 Jordan Syatt: It’s like the regular buy-in price, it’s right now it’s 30% off. So you want in.


0:26:13.9 Mike Vacanti: Right now is 30% off and there’s, depending on what’s going on with the US dollar, the Fed, interest rates, inflation, I wouldn’t be surprised if, and this is not some BS sales thing, ’cause I don’t even really know how to do that if I wanted to. There’s a probable chance that the price goes up this year too, so… Take that for whatever it’s worth.


0:26:36.3 Jordan Syatt: Alright, Sarah A. Schwartz asked, “How to manage living in a world where people are now shamed for wanting to lose weight.”


0:26:46.8 Mike Vacanti: This is gonna be Jordan’s bread and butter. I don’t know that I’m gonna have a very practical or helpful answer. The first thing that comes to mind for me is curating both your information intake and who you’re having discussions with. Because I would imagine that, and I could be wrong. But I would imagine that the majority of, call it friends, family, parents, children, people in your real life who you’re interacting with, aren’t actively shaming you for wanting to lose weight. I would imagine it’s trends you’re seeing from certain pockets of the internet and I’m not following accounts that are promoting some kind of healthy at every size or whatever…


0:27:38.8 Jordan Syatt: She actually brought that up. She said, continued “Healthy at every size, yes, but it’s okay to want to lose weight, and that’s not the narrative anymore,” so yeah, you’re right. She’s talking about healthy at every size.


0:27:47.5 Mike Vacanti: Yeah, I would curate your world, both in person and online to support what you want to accomplish, and bottom line. And I feel like I don’t need to say this to our audience, but that premise is simply incorrect. You should love yourself at every size, you should support others at every size, you shouldn’t treat people differently based on who they are, what they look like, obviously, but to say that at 60% body fat on average, you’re just as healthy as someone who’s 22% body fat is factually incorrect.


0:28:29.5 Jordan Syatt: Yeah, that’s fucking nonsense. There’s a lot to say about this. I feel like that movement, it peaked a couple of years ago, and it’s sort of been on a downturn. I don’t see it nearly as much as I used to. It used to be everywhere. It’s still very much there. But I think it’s important to discuss, ’cause I remember, I usually have a guy in the mentorship who brought this up to us in a Q&A one time. I remember, I think he said his partner was a big part of that movement and he was having a little bit of like a… He didn’t wanna upset her about it, but he believed in losing body fat. Like it’s okay if you want to lose body fat. I think a lot of coaches struggle with putting out content about fat loss, sort of being worried about the backlash from people saying like, “Why are you promoting this? Stop promoting fat loss, dah dah dah dah dah fat loss.” Could people say like, “Oh, 95% of diets fail,” they come up with bogus numbers like that, which I could go off on that statistic if we want to, but the major thing that I think we can take for the listeners of this podcast, coaches who are worried about what other people might say either about you or your clients, is that the people who are going to be mad about you doing that are not gonna be fucking paying you anyway.




0:29:52.7 Mike Vacanti: Yes.


0:29:53.9 Jordan Syatt: Right? You don’t want… Would you really want someone who is so opposite you to sign on to your coaching? ‘Cause I promise you that would be an awful fucking client. That would not be worth the money for you at all. So the reality is this, and this is something I’ve really started to learn more and more. Recently, I’d say probably in the last six months to a year is becoming more polarizing is a really good thing. It’s very scary, and especially early on, you’re gonna get backlash the more polarizing you are. And by polarizing, I don’t mean saying things for the sake of saying them. I don’t mean saying controversial things just for the sake of saying them. I mean say what you believe and stand behind it. Period. And this is not, Mike has watched me do this from behind the scenes, like we’ve talked about it, and if you’ve watched my social media, you’ve just maybe seen it on the front-end and maybe you thought, “Oh, he’s just so confident. He can say whatever,” but that’s not how it’s been. On the back-end I’m talking to Mike and be like, “I’m nervous about saying this, should I post this or not?” But the more and more and more I’ve just been like, “You know what? Fuck it, I’m gonna post it. ‘Cause this is what I believe.”


0:30:58.7 Jordan Syatt: The better the results have been, the more, the better the Inner Circle has become, because the more the people who align with me and wanna join the Inner Circle, the people who don’t align with me will leave the inner circle, and so there’s fewer arguments and there’s less negativity because we’re more aligned in many, many levels. And it’s also, I think a lot of times we feel Impostor Syndrome when you’re on social media because you’re not necessarily saying what you believe, you’re trying to censor yourself. We see so much about censorship from Big Tech and from all these places like, “Oh, they’re censoring people, they’re censoring people,” which they are. But the worst type of censorship is censorship of yourself. Where you deliberately don’t say what you believe out of a fear of a backlash.


0:31:44.0 Jordan Syatt: So when it comes to this, it’s like if you believe that people having extra body fat or a lot of extra body fat or fuck it, even if someone doesn’t have a lot of extra body fat, someone just wants to lose fat because they wanna look better because they want to lose some body fat because God forbid, they want to see if they can do it. If you believe that, that’s okay, then promote that, do it. And you can discuss both sides, you can be nuanced about it. But don’t not discuss it just because you’re afraid of the backlash, ’cause that’s the fastest way to fail, is the fastest way to get Imposter Syndrome, is the fastest way to curate an audience of people that you don’t even like. It’s like imagine, if you don’t say what you believe, you’re gonna build an audience of people that you don’t even like. Then it’s gonna be worse and worse and worse. Start from the beginning, just say what you believe so the people who like you can find you and stay with you, and the people who don’t like you, they can leave.


0:32:34.0 Mike Vacanti: Well said. I think a lot of people do it accidentally or unconsciously.


0:32:40.5 Jordan Syatt: Yeah.


0:32:42.8 Mike Vacanti: And here’s what I mean is they’re not even fully self-aware that they’re self-censoring because, and you know, obviously we should each take personal responsibility for this, but there’s also with likes, dislikes, comments, DMs, the way that the ecosystem is set up, you can easily start to unconsciously try to create content with the sole purpose of getting the best reaction. And getting the best reaction might mean getting the least amount of hate or backlash or disagreement. And then what you’re doing is you’re not even saying what you believe, but rather you’re changing your beliefs and viewpoints based on your perception of the reaction. So you’re basically like blending into the crowd rather than taking a stand.


0:33:42.5 Jordan Syatt: That’s a good point.


0:33:44.1 Mike Vacanti: And like you just said, where it leads you from a business perspective is it leads to you making content around something that you’re less interested in, attracting people who are going to… It’s not even disagree with you more, just fundamentally in a different place. If for example, and to use this example, you believe that it’s okay to help people who want to lose fat lose fat, but you don’t make content around fat loss because for whatever reason…


0:34:16.5 Jordan Syatt: ‘Cause you’re scared people are gonna be mad about it.


0:34:18.4 Mike Vacanti: Yes, you’re gonna end up in a place where you’re attracting coaching clients who are signing up with you for the type of content you’re making, and if it’s, what? Strength, flexibility, endure… I don’t know what exactly that looks like, but if it’s not what you’re passionate about…


0:34:35.0 Jordan Syatt: Cheerleader. They’re signing up for a cheerleader just to tell them how great they are.


0:34:40.1 Mike Vacanti: That’s spot on. ‘Cause I was literally trying to think, I don’t know the movement well enough to know what that type of person would pay money to be helped with.


0:34:48.5 Jordan Syatt: I’ve never seen a health at every size coach talking, educating on strength training or educating on flexibility. I just see them always talking about how diets are toxic and you don’t need to weigh a certain amount, and so I’m like, “What the fuck does your coaching include?” ‘Cause it’s just like, “Diets are bad. Diets don’t work. You’re beautiful as you are. Everything is perfect. Sign up for my coaching.” It’s like, “What the fuck are you coach… Are they literally just paying you so you can say you’re great, yeah, have more donuts, please. What the fuck. What’s the coaching like?”


0:35:16.4 Mike Vacanti: You should sign up with one and find out.




0:35:22.0 Jordan Syatt: Yeah, yeah. And the other thing, I’ve been doing this recently. I did this the other day. So basically, in my stories the other day, and I’ve been talking about this a lot. Is just as an example of one thing I’ve been trying to do is, I’ve been leaning more and more and more into just being a little bit more polarizing and saying what I believe. And one thing I realize is I don’t like working with people who get offended very easily, I don’t like it. Because you have to tip-toe around, and I like working with people who… They just say, “Give it to me straight. Just tell me like it is. I’m not gonna be offended.” I like that kind of person ’cause I don’t have to worry about tip-toeing around and walking on egg shells, and I don’t like that. So one thing I’ve been talking about recently is how I don’t like when people are offended at every little thing. And I even posted on my stories the other day, I posted a whole big clip from this hilarious show called Comedians in Cars Getting Coffee, it’s an amazing show by the way. Have you seen the show, Mike?


0:36:21.4 Mike Vacanti: I haven’t, I’ve heard about. I’ve heard good things about it.


0:36:24.6 Jordan Syatt: Jerry Seinfeld’s the host, and he’ll get all these famous actors and actresses and comedians on the show. And so he did one with Bill Maher and he did one with Steve Harvey. Steve Harvey, I think was on my favorite episodes. And Steve Harvey was talking about how you can’t tell any joke anymore without someone being offended. Like no matter what, he’s like, “You can’t tell any joke without someone being upset about it.” And he had this whole bit where he was like, “You know, I did a joke about a drunk driver, and everyone in the room was laughing. Everyone thought it was great, but one woman came up to me after the show just being like, ‘My child was killed by a drunk driver, and there you are just making jokes about it. How insensitive can you be?'” And Steve Harvey was like, “First of all, I didn’t know you were there. And second of all, even if I did, I still would have made the same joke,” because sometimes in order to deal with hard things, you have to make jokes about it. You have to find the humor in the hard things in order to get through your day. ‘Cause if all you, if you’re just offended by everything…


0:37:23.0 Jordan Syatt: You’re just mad all the time. Everything… You’re upset. I’ll never forget when I was… I must have been 18… I think I was 19, ’cause I had just left Israel, I’d been in Israel for a year, and then there was a whole big… Like little… A war between Israel and Gaza. And I have friends in the south of Israel, and they, Gaza… They had been, Hamas was sending rockets into the south of Israel, they were firing rockets, thousands of rockets a day, and I was talking to my friends who lived in the south of Israel, and they were literally riding their ATVs around this, while the siren is going off, being like, “Take shelter ’cause rockets are being shot,” and I was like, “What are you doing? Like, go take shelter.” I could hear the rockets, I could hear the siren, being like, “Get take shelter,” and they literally stopped the ATV.


0:38:10.1 Jordan Syatt: They were like, “If we hide, they win.” The way that a terrorist wins is by you changing your daily schedule to accommodate them. If you continue to live your life free, they don’t win. And I feel like the people who are offended all the time, they’re not free, they’re not living. They’re just mad, they’re angry. And if you can find a way to not be offended and just find the humor in things, you’re so much happier, you live, you’re free, you’re not bound by the chains or the shackles of whatever it is that someone wants you to live by. So I’ve been talking about how I don’t understand why people are offended all the time, it’s like I don’t think anyone should be off… I think if you’re offended, you’re choosing to be offended, you’re actively deciding to be offended, and I just…


0:38:57.5 Jordan Syatt: I have been going in on people who are offended all the time, and I’ve gotten some really angry people being like, “Oh, you don’t understand, dah dah dah dah dah,” and then I’m like, “That’s fine,” and people have blocked me, they’ve unfollowed me, I was like, “I don’t want them,” ’cause they were offended that I was making fun of people who are offended. It’s like, that’s exactly who I don’t want to pay me.


0:39:15.3 Mike Vacanti: Yeah. You’re polarizing yourself in a good way of pay you or even follow you, even interact with you in your DMs, even comment on your stuff. Absolutely. What is it? What is that? We don’t have to go too deep on this. We can get to another question, but just… It’s a sense of being addicted to constant outrage, enjoying the feeling of rage within, is it that they feel virtuous, holier than thou, and therefore any little thing you do is offensive and that makes them feel like they’re a better person, that they’re voicing it to you. What’s going on?


0:39:56.2 Jordan Syatt: Yeah, I don’t know, I know someone wrote something… I don’t know if I necessarily agree with this. A woman wrote to me and she was like, “I love everything you’re saying. I love this, I agree.” She said, “I think people who are offended all the time… ” And I don’t know if I agree with this, I think some people might fit into this box, but she said, “Some people who are offended, they want the attention, they’re attention-seeking, they’re like, they want… ” And I don’t know if I agree with that as plainly as that, I think what you’re saying is more, probably more accurate in terms of they’re offended oftentimes, they’re offended about things that don’t even affect them, they’re offended on behalf of somebody else.


0:40:35.4 Jordan Syatt: Like for example, some people asked me in response, they were like, they said, “So you’d be okay with someone making a Holocaust joke?” And they were non-Jews, and I was like… And I was like, “Yeah, absolutely, I’m okay with people… ” And I asked, I was like, “Do you know where the worst Holocaust jokes in the world happened?” And they’re like, “Where?” And I said, “In the break room of the Holocaust Museum,” because in order to get through their day, these employees have to tell jokes so that they can deal with the darkness they have to face all day every day. The break room of the Holocaust Museum is the home to the worst of the worst Holocaust jokes ever. And I said, “Now, it depends on the context.” I think if someone came at me and said something about the Holocaust with the intent to discriminate or the intent to insult or whatever, that’s different, but if someone’s doing stand-up comedy, even on The Office…


0:41:33.4 Jordan Syatt: There are a couple of instances in The Office where they make Holocaust jokes I don’t think many people who haven’t studied the Holocaust got the jokes. There were a few little jokes in there about the Holocaust, they were perfectly timed, they were well-executed jokes, they were not Jewish. I don’t care if they’re Jewish or not for making the jokes, but they were funny jokes, and I think that you have to be able to take this humor in a way that you can find a way to lighten things up, to take the worst things in life, and to not necessarily enjoy them, but to be able to make your way through it without having it to be so heavy on you all the time, or else you’re just gonna live life and it’s such a depressed, terrible state of mind. And I think to what you’re talking about…


0:42:18.0 Jordan Syatt: A lot of these people will on behalf of someone else, be offended for them, “Oh well, you don’t know how they feel. You don’t know how they feel.” It’s like, “Yeah, but sometimes people who’ve gone through this, they need to use humor as a way so they can get through it.” Right? It’s like…


0:42:31.5 Mike Vacanti: Not only that, but do they need you to be defending them?




0:42:37.4 Mike Vacanti: Go live your life. I really like comedians who go after everyone, who don’t discriminate in who they make fun of. I think Andrew Schulz crowd work is…


0:42:48.8 Jordan Syatt: Oh, so good.


0:42:48.9 Mike Vacanti: Is a great example of that because he… All races, all religions, all males, fe… He’s literally… And it’s crowd work, it’s not planned, so it’s completely improv…


0:43:00.9 Jordan Syatt: It’s all improv, yeah.


0:43:01.0 Mike Vacanti: He’s just going in on people and they’re at his show, so they know him, so they’re there to have a good time, they sit in the front row, they know what’s coming and… Yeah, it’s when you’re going after everyone, it’s enjoyable.


0:43:11.9 Jordan Syatt: I think… Now, I know why I like The Office so much, ’cause The Office does that, they go after everybody, every race, every religion, every gender, like everything. The Office just goes after and they don’t care. And I think South Park is similar. South Park the show goes after everybody and they go hard. South Park was cancelled a long time ago, and then they brought it back, but I think I like these shows where they just make fun of everybody. Stop, stop worrying about trying to… About offending people. Stop being so offended by everything, take a joke, relax, and if that’s not your cup of tea, if that’s not what you’re interested in, then you don’t have to make content around that.


0:43:55.2 Jordan Syatt: And then you can be in your own offended group and you can make a social media around, we should be offended more, and that’s fine, if that’s what you wanna do, you’re not my people, but you don’t have to be my people. If you’re all about being offended, then cool, be offended and make content around how offended you are, and then I guarantee you’ll find a group of people who love to be offended and you can all be offended together, but…


0:44:17.1 Mike Vacanti: And you’re weeding them out by making content that where you basically are consistently saying what you believe to be true across subject matter, and just… And then we’ll move on, but one practical thing that may be helpful, so let’s say you do that and then you get negative backlash in the DMs. How do you handle that? ‘Cause I know you’re in your DMs a fair amount, I know you’re engaging with people. How do you deal with someone who comes back and says they disagree with you?


0:44:48.0 Jordan Syatt: So it depends on the person and the conversations and how they approach it. So I had several conversations with people about this recently, when I posted that clip from Comedians in Cars Having Coffee, and I asked that they were like… I had several people say, “So you’d be okay with someone making a Holocaust joke that wasn’t Jewish?” And I asked… I was like, “Do you know where the worst Holocaust jokes are told?” And they’re like, “Where?” And they were like, “I never thought about that. But that makes total sense.” And then we had a conversation about it, and I had one woman, even though they’re like, “That make total sense,” she said, “To be honest, I still don’t agree with you, but I respect your opinion.” I was like, “I love that.” I love that because it’s very rare nowadays for people to say I don’t agree with them, but I still respect them. It’s usually if I don’t agree with them, they’re the enemy.


0:45:35.7 Mike Vacanti: You almost never see I disagree, but respect.


0:45:39.1 Jordan Syatt: Correct. Ever. So for that, I was like, “I love that, I love this conversation. Thank you so much.” Someone else said something, they just… They said, they responded to the Comedians in Cars Having Coffee clip, and they said, “Yeah, but they’re funny, you’re just obnoxious,” and then I just block them because I was like, “Okay, well, the way that you approach that was just fucking annoying, so I’m just gonna block you, I don’t want you to have access to my content anyway.” But if someone approaches it in a really kind way, I don’t have any issue with people disagreeing with me, but just have a conversation about it.


0:46:09.5 Mike Vacanti: And I was directing the question more towards the latter, more towards the type of people spitting venom, not a polite disagreement and who’s open to discourse…


0:46:19.8 Jordan Syatt: Yeah, I block them immediately, it’s not even worth them knowing that I read it, it’s not even worth saying anything, ’cause then it’s just gonna get me more angry. And you know, I used to battle on the DMs, in some, occasion… Maybe once every quarter, I’ll now have a battle on the DMs, but I used to battle daily in the DMs, I used to just go hard and now just… ‘Cause I realized I’m not gonna change their mind. And I’ve also realized, I just don’t want them having access to my free content that I’m putting so much work into anyway.


0:46:47.0 Mike Vacanti: And it’s not worth your time, your energy, and them having a direct impact on your mood and for a chunk of your day.


0:46:56.0 Jordan Syatt: I really think having a strong block finger has helped my sleep at night, to be very honest.


0:47:02.4 Mike Vacanti: I believe it.


0:47:04.1 Jordan Syatt: I very much believe not having these massive arguments and just block block, you’re done block, go to bed, I’m good. It’s way better than trying to argue and argue and argue and argue and then I can’t go to bed until 3:00 in the morning.


0:47:14.5 Mike Vacanti: And then, do you know there’s people online who see that as a badge of honor? There’s a sub-group of people, I’m thinking Twitter specifically, who are like put in their bio, “Got blocked by X.” Like really proud that… Anyway, let’s hit another question.


0:47:30.0 Jordan Syatt: Alright, another question, let’s see. IC972 asked, “What is the most unhealthy thing you’ve ate and said, ‘Damn, did I just eat that afterwards?'”




0:47:49.8 Mike Vacanti: Individual food item, I actually don’t know. Probably very recently, like within the last two weeks, I ordered McDonald’s delivery, and I got a large fry, a double quarter pounder with bacon and cheese and a large fry.


0:48:07.3 Jordan Syatt: Oh, you didn’t tell me this.


0:48:09.9 Mike Vacanti: It was snowing, like snowing a lot, probably nine inches of snow. And afterwards, I’d shoveled instead of snow blow, I was like, I kinda want the cardio of this, and I almost threw up like it felt like hockey back in the day when you’re coming off of a couple Christmas or something, and then you have your first practice after and you’re skating and you literally feel like you’re gonna puke. That’s how I felt. That made me feel pretty disgusted. The Minnesota State Fair is a place where you eat 9,000 calories of fried crap and dessert and walk around for five hours, and that always leaves you like…


0:48:45.5 Jordan Syatt: Yeah, I’ve heard that they have fried butter there, they literally fry… Or they have fried cheese cake.


0:48:50.6 Mike Vacanti: Fried everything… Yeah, fried Snickers bars, deep fried, and there’s newer and wonkier, wackier options every year.


0:48:57.7 Jordan Syatt: That’s crazy. Yeah, I was gonna say, at one time I went to Austin, Texas, when I was like 22, and I got fried Oreos, and I think that was probably the one where I was like, even, not even… It wasn’t after, it was just like while I was doing it, I was like, “Why am I doing this?” Like, I’d rather… It doesn’t even taste as good as a regular Oreo, and I was just like, “This is clogging my arteries as I’m eating this stuff.”




0:49:24.6 Jordan Syatt: You know what actually gets me more is not a specific type of food, but if I catch myself eating something, when I know that I’m full, I’m like, “I feel so disgusted and so uncomfortable.”




0:49:39.0 Mike Vacanti: “Why am I doing this?”


0:49:41.6 Jordan Syatt: Especially… Yes, especially something I know that’s gonna leave me digestively impaired, for example, if I miss time, dinner or something, or I’m out to eat or someone cooked something for me that I have chicken parm with cheese and deep fried bread and chicken and I’m full six bites in and I’m like, “I’m gonna finish this, but I feel awful, like a complete degenerate,” that gets me too.


0:50:04.5 Jordan Syatt: Alright. Etisha_Shaw asked, “Should I take a risk and start my dream business which could help millions of people?”


0:50:15.8 Mike Vacanti: Without any more context than that? Yes.




0:50:23.7 Mike Vacanti: I mean… Yeah, look, we don’t really… None of us really know for 100% logical certainty what’s going on on this floating rock in this universe, in this gala… We don’t know what this life is. We don’t really know what we’re doing. I remember sitting in the audit room, in the closet with two other associates and an intern working on my computer for 14 hours a day in busy season, and being like, “This is absolutely miserable, this is the safe secure route.” But I remember thinking, “If I don’t try something else, if I don’t try to do something that I would enjoy, if I don’t… ” I thought of it at the time as trusting my gut, trusting my intuition, making “a dumb decision”, but based on my heart, my gut… “If I don’t do this and I stay and work this job and work this career, I will reflect back on this and think about it with regret.” And so context matters, but… Yes, I would find a way to as safely and securely as possible, take a shot at your dream.


0:51:33.2 Jordan Syatt: Yeah, there’s a couple of things I would say about this. I would say number one, I agree. Number two is, it could help millions of people. I think going from zero to a million, it’s sort of incomprehensible for many people, like what if you could help 100 people? A lot of people in this world of Instagram and YouTube and TikTok where you could have thousand, thousands and millions of followers, we really under-appreciate what 100 or 50 looks like. A one… It’s like one person, just one person. So a lot of people, “I’ve only got 300 followers,” it’s like, could you imagine walking into a room full of 300 people and giving a speech? You’d probably shit your pants really. You’d be really worried, you would prepare for weeks and months if you knew you were gonna give a speech to 300 people.


0:52:24.6 Jordan Syatt: But then you look at your 300 followers on Instagram and you’re like, “I’ve only got 300 followers.” It’s like, “That’s 300 fucking people.” And so, imagine if you could help 50 people, 25 people, 100 people; number one, if you have 50 one-on-one clients paying you $200 a month, you’re making six figures that year, and you’re helping 50 people. And JP talks about this a lot, or it’s like when you help one person, and then that one person helps another person, they help another person, you create this tidal wave that really… That’s how you change the world, you change the world by helping one person, and if you can help 50 people, and it doesn’t matter if those 50 people are friends from school, if they’re colleagues, if they’re people in your family, extended family.


0:53:10.4 Jordan Syatt: If they are people from social media, if they’re people in another count… It doesn’t matter, 50 people is 50 people, 200K is always 200K, right? From the last episode, if you didn’t listen to that already. And if you help 50 people, 100 people, they’re all gonna benefit, they’re all gonna help more people. You never see someone lose weight or get stronger and not have someone say, “What are you doing? I notice it,” and then they can help them and they can get them better information. Every person you help, you’re helping the world, and so… Yeah, even if you drop it from millions to 10 people, I would say, “Yeah, give it a shot.” The other thing I’d say is, a lot of people think, “Well, should I take a risk and start this?” It’s like, “Yeah, you can take risk and start it,” but when I started it, I was working other jobs, I was doing other stuff.


0:54:00.5 Jordan Syatt: You don’t have to quit your job immediately and start and go all in and risk everything you’ve got, you can go in risk-free and you start doing things now, start building a website, get things going in your free time, you don’t have to risk anything, you could start 100% risk-free, and just start building slowly knowing it’s gonna be a longer process and build a business over three, five, seven years that changes one, 10, 50, 100, 10,000, 100,000, a million people’s lives. But it’s gonna take years, but you don’t have to risk anything realistically.


0:54:34.6 Mike Vacanti: Yeah, that’s great advice, is don’t risk it all and take this “shot”, instead mitigate your risk as much as possible, keep your day job, keep your salary, keep your X amount of income coming in and work the night hours, get up early in the morning, put in a couple of hours of work, whatever you need to do, but take your shot without taking risk.


0:55:00.2 Jordan Syatt: Yeah. Yeah. I have one more question. I think this is worth while, especially with what we’re doing right now. EKBoxer asked, “Do you have any tips on how to find someone or a group to stay accountable with for working out?” Now, I’m gonna switch this from working out to staying accountable like for doing thing… For anything. It could be working out, it could be for business, whatever, but I think one of the best ways to find a group is to… This is gonna sound obvious, but you join a fucking group. You join a group of people who have the same goals as you. It’s so funny, I remember Mike and I have been asked this a lot, people have asked me and Mike this, “Don’t you look at each other as competition?” People asked me about Mike, “Why are you such good friends with him? Isn’t he your competition?”


0:55:47.9 Jordan Syatt: Or James Smith, ’cause I hung out with James like, “Well, how are you friends? And isn’t he your competition?” And what people don’t understand is, this is the best industry in the world to get involved in, because there’s no shortage of people to help with their health and fitness, and there never will be. People will always need help with their health and fitness, and the reality is, I think one of the best ways to help you stay accountable with your business is to join a group of people who are trying to do the exact same thing as you. And that’s one of the best parts about the mentorship, which again, for right now, for this week only it’s 30% off for 30… You use the code “30off” link in the show notes. We have a huge group of people, it’s not thousands of people, but we got well over 100 people in there right now, and after this sale we’ll probably have a little bit more than that.


0:56:36.3 Jordan Syatt: But 100 people who are all doing the same thing that you wanna do, people who are starting from scratch, people who have… They have no social media following, literally zero, they don’t have a website, they have nothing. We’ve got other people who, over the last few years, they’ve built a huge business, they’ve built, they’re making well into the six figures, they built websites, they build huge followings on social media, and they’re still in there helping each other, helping each other out, holding each other accountable. We have challenges every single month that we give you to help you stay accountable, sort of like you give your clients programs every month and you stay in touch with them to keep you accountable, we have challenges and pick winners every month to help you stay accountable.


0:57:10.6 Jordan Syatt: If you’re not sure like, “Oh, I don’t know, I’m losing my motivation to be posting content, I’m losing my motivation to be writing articles for our website, I’m losing my motivation to be doing this stuff,” you need to find a group to hold you accountable. And honestly, if you find another group, great, but frankly, I don’t think you’re gonna find another group that’s as good as what we’ve got, especially for the price that we have at that, and then with two coaches, Mike and I, and then assistant coaches, Kim and Susan, that care about you as much as we do and that we’re gonna give you as much help as we possibly can with as many resources as we have. I mean, there’s a lot of bullshit stuff out there with like, “Oh, you know, make six figures in six minutes, dah dah dah dah… ” It’s like, “No, no, no… “


0:57:44.4 Jordan Syatt: That’s the equivalent of like, “Lose 30 pounds of fat in the next 30 days.” That’s nonsense. We’re telling you it’s gonna be very difficult. It’s not gonna be easy. We’re not gonna sugarcoat this for you just to get your sale. And Mike and I will say this, if you don’t have the money to join right now, if you’re gonna have to take out a loan or something, do not join, we don’t want your money, if you’re that crunch for money right now, but if you have that money to spare and you’re ready and willing and able to take on this challenge, not to risk everything, but to try to build a business that could change your life forever, and the life of your family forever and help however many people across the world, what are you waiting for? Join right now, 30% off, use the code “30off”, the link is in the show notes, we’d love to have you.


0:58:31.1 Mike Vacanti: We hope to see you in the mentorship. Great episode. We’ll be back next week. And everyone, have a great day.

0:58:36.4 Jordan Syatt: Have a good one.

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