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In this episode, we give our thoughts on “what I eat in a day” videos (which will probably surprise you), how to program for a 300lb client, how to deal with negative comments, and more.

 

We hope you enjoy this episode and if you’d like to join us in The Online Fitness Business Mentorship you can grab your seat at https://www.fitnessbusinessmentorship.com

 

Thank you!

-J & M

 

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Check out our new book ‘Eat It!’ at https://www.eatit-book.com

If you have any questions you’d like to have answered on the show, shoot us an email at info@fitnessbusinessmentorship.com

If you enjoyed the episode, we would sincerely appreciate it if you left a five-star review.

 

You can download a PDF version of the transcript here

 

Or you can expand to find the full episode transcription below:

 

0:00:12.5 Mike Vacanti: Hello, Jordan.

 

0:00:13.5 Jordan Syatt: What’s up, Michael?

 

0:00:15.7 Mike Vacanti: That was a high T, Q and A we just did with the mentorship.

 

0:00:19.0 Jordan Syatt: Yeah, that was a sick one. That was really good.

 

0:00:19.9 Mike Vacanti: But specifically high T.

 

0:00:22.7 Jordan Syatt: Dude, it was probably the highest T mentorship call we’ve had definitely in 2024, but maybe ever.

 

0:00:29.8 Mike Vacanti: I really liked the questions.

 

0:00:33.3 Jordan Syatt: Yeah. The longer we do the mentorship and the longer people are in there, the better the questions have become because it’s less of a quick, how do I get more money, da da da. And more of a long… They’re approaching their business from a long-term mindset, which is just amazing. And there are so many coaching questions, which I love now. There are so many questions about, all right, well I have a client presenting with X, Y, and Z. How do I adjust this? And my client is doing this, as opposed to what’s the best way to make sales and to trick people into their pain point so that then they sign up with you and how do you keep them paying you? And how do you charge for high ticket? Da da. Just like, there’s none of that in the mentorship. There’s literally none of it. It’s amazing.

 

0:01:24.0 Mike Vacanti: Yeah. I’m with you. It’s fun. It makes it more fun for us.

 

0:01:30.9 Jordan Syatt: Yeah. It’s the best.

 

0:01:32.6 Mike Vacanti: Yeah. We don’t need to get into the whys, but it’s been really good. How are you, bro?

 

0:01:38.3 Jordan Syatt: Dude, I’m good, man. I’m good. It’s pretty warm here. And I know it’s not really warm where you are.

 

0:01:47.2 Mike Vacanti: It’s not bad. It’s not too bad. Yeah, we got a high of -1 tomorrow. I feel like anytime I talk about… Complain about weather, I’ll get someone from Northern Alberta email us and be like, “Hey kid, remember you got it easy. All right.” Like…

 

0:02:03.9 Jordan Syatt: Well, that’s what I do to you. And then you always say that to me. That’s literally, I’ll be like, “Oh, man, it’s a little bit chilly here.” And you’ll be like, “How cold is it?” And I’ll be like, “Forties.” You’ll be like, “Forties? Where I am, it’s this.”

 

0:02:17.5 Mike Vacanti: That’s true. That’s true. It’s all relative. But I think most people would agree -1 Fahrenheit as a high is a little cold, whereas…

 

0:02:25.0 Jordan Syatt: That’s outrageously cold.

 

0:02:26.7 Mike Vacanti: Whereas 50 is… If you’re a snowbird grandparent, you could call 50 cold but for a young warrior aged male like yourself who’s really just in prime shape and just ready to get after life, I think you can handle a little colder. I do.

 

0:02:44.3 Jordan Syatt: I am a snowbird grandparent in my soul. I feel like that’s my soul.

 

0:02:50.3 Mike Vacanti: No, your soul is a samurai.

 

0:02:55.2 Jordan Syatt: A snowbird grandparent samurai.

 

0:03:00.2 Mike Vacanti: Nope. Just a regular samurai.

 

0:03:01.6 Jordan Syatt: I don’t think so.

 

0:03:02.6 Mike Vacanti: That being said, I’m on… I feel like I’m on day 40 of not scrolling. It’s not day 40. I think it’s only day 11-ish, but it feels like years.

 

0:03:13.3 Jordan Syatt: Dude, I love how consistent you’ve been with not scrolling. It’s incredible. Did you delete the apps completely? You just don’t have the apps anymore?

 

0:03:18.4 Mike Vacanti: No. I have ’em.

 

0:03:19.3 Jordan Syatt: They’re still on the phone while they’re just staring you in the face?

 

0:03:22.6 Mike Vacanti: I’ll have them… Yeah.

 

0:03:23.2 Jordan Syatt: Wow.

 

0:03:25.1 Mike Vacanti: I’ll open one here and there, but I never scroll.

 

0:03:27.6 Jordan Syatt: What does that mean you open it but you don’t scroll? What do you do?

 

0:03:28.2 Mike Vacanti: Open it and X out.

 

0:03:29.8 Jordan Syatt: So you don’t look at anything, you just open it, X out?

 

0:03:32.7 Mike Vacanti: I might see the top post, but I’m not scrolling. You better believe that.

 

0:03:36.8 Jordan Syatt: Oh, got it. Okay. So you’ll open it, see what’s on the face…

 

0:03:39.6 Mike Vacanti: And I’m just like, ugh, I don’t want to see this.

 

0:03:42.2 Jordan Syatt: You don’t look below the fold. You see what’s above the fold and then you’re out.

 

0:03:43.7 Mike Vacanti: I’m out.

 

0:03:45.4 Jordan Syatt: Wow.

 

0:03:46.1 Mike Vacanti: Sometimes just by habit and basically only with Twitter.

 

0:03:49.4 Jordan Syatt: You don’t scroll on Twitter? Geez. That’s probably the most difficult one.

 

0:03:51.5 Mike Vacanti: Instagram, I’ll open when someone sends me a link to something and I’ll watch, like you send me hockey videos, which I appreciate, and random other videos, but yeah, no scrolling.

 

0:04:05.7 Jordan Syatt: Yeah. Hockey videos are great. I’m a big fan of the hockey videos.

 

0:04:09.6 Mike Vacanti: I’m almost embarrassed that I didn’t know who Connor Bedard was in our last podcast or two podcasts ago.

 

0:04:14.5 Jordan Syatt: Dude, I was shocked. He’s one of the best players in the league.

 

0:04:15.5 Mike Vacanti: Well, he’s also…

 

0:04:17.1 Jordan Syatt: 18-year-old star player.

 

0:04:19.8 Mike Vacanti: He’s also just… Yeah. A top three insane prospect in the last 20 to 30 years, it seems like.

 

0:04:28.4 Jordan Syatt: Yeah.

 

0:04:28.6 Mike Vacanti: And I caught a YouTube whatever, searched for it. I was like, Connor Bedard highlights and watched like a five minute video of it. I was like, man.

 

0:04:38.0 Jordan Syatt: He’s insane. Huh?

 

0:04:40.0 Mike Vacanti: Uh-huh.

 

0:04:40.8 Jordan Syatt: He just got his jaw broken. You see that?

 

0:04:44.8 Mike Vacanti: No.

 

0:04:45.2 Jordan Syatt: Yeah, he got hit. So actually I have a question. I’m glad that you brought this up. I’ve been meaning to ask you this. So he got hit and it looked like a clean hit from my knowledge of hockey, which is still not that high, but it looked like a clean hit. There were debates in the comments about it, but it looked like he got a shoulder to the jaw, but it didn’t look deliberate. And he ended up getting a fracture to the jaw. He skated off the ice, he’s gone. But it was the end of the period. So the next period starts, and immediately someone on Bedard’s team… They do the face off, immediately someone on Bedard’s team throws his gloves off and starts beating the shit out of the guy on the other team who did it.

 

0:05:30.1 Jordan Syatt: Now, it looked like the guy on the other team knew it was about to happen, like he knew that was going to happen. And a lot of the people in the comments were saying, good job by the enforcer. And now I’ve seen this. Does that mean, is there one guy on the team who is the enforcer who will go around the ice hurting people if someone on his own team gets hurt? Is that what happens?

 

0:05:53.5 Mike Vacanti: I would say it’s less specific than you lay it out, but in general, yes. And in the history of the NHL, there’s been unwritten rules that you don’t go after superstars or if you do…

 

0:06:08.2 Jordan Syatt: Really?

 

0:06:09.9 Mike Vacanti: Uh-huh. I mean more now, people hit… Ovechkin is a physical player. In the modern era of the NHL, I think there’s less of it, but no one hit Gretzky, ever.

 

0:06:24.6 Jordan Syatt: Really?

 

0:06:24.7 Mike Vacanti: Mm-hmm.

 

0:06:26.2 Jordan Syatt: Why?

 

0:06:27.0 Mike Vacanti: And if you did… Unwritten rule, absolute superstar, you don’t go after him. Definitely no cheap shots.

 

0:06:35.8 Jordan Syatt: I almost feel like it would be the opposite. You go after the best people. That’s what I would imagine. But I’m wrong.

 

0:06:42.6 Mike Vacanti: So to answer your question then, yes, there’s definitely a fighter or a big guy on a team who if you go after our superstar, we’re coming after you or potentially even we’re coming after your superstar.

 

0:06:57.1 Jordan Syatt: Wow.

 

0:06:57.8 Mike Vacanti: This guy, Stu Bickel, who I played against growing up, he’s a friend of a friend and he was in the NHL for a number of years. He was a fighter, he was an enforcer. He played for the Rangers, he might have won a cup with the rangers, I don’t remember, but he was a fighter.

 

0:07:18.6 Jordan Syatt: Who decides who the enforcer is? Is it the coach picks the enforcer or the biggest, meanest dude is the enforcer?

 

0:07:24.9 Mike Vacanti: Yeah. You just know.

 

0:07:26.4 Jordan Syatt: Can there be multiple enforcers on a team?

 

0:07:28.7 Mike Vacanti: Sure. But you’re limited on number of roster spots, so it’s unlikely that you’re going to have… Yeah, there could be. You could have multiple big physical tough, mean guys. Yeah.

 

0:07:44.3 Jordan Syatt: And that guy just knows that if someone screws with his All-Star, that that person’s going to get beat up?

 

0:07:52.0 Mike Vacanti: Yeah.

 

0:07:53.1 Jordan Syatt: Wow. Hockey’s the best sport ever.

 

0:07:54.5 Mike Vacanti: That’s one way to do it. You also have All-Star players who will fight themselves.

 

0:08:00.8 Jordan Syatt: What does that mean?

 

0:08:00.9 Mike Vacanti: I don’t know. Like Anders Lee for the New York Islanders.

 

0:08:04.3 Jordan Syatt: Okay.

 

0:08:04.7 Mike Vacanti: I don’t think anyone would say he’s the best fighter of all time, but he’s the captain and a skilled player and an All-Star. And he’s gotten in many fights.

 

0:08:14.2 Jordan Syatt: So what, you just mean the All-Star will just also be a fighter?

 

0:08:17.7 Mike Vacanti: Anyone can fight in hockey.

 

0:08:19.6 Jordan Syatt: Yeah. Anyone can fight but when I saw the term enforcer, I was like, oh, there’s one person on the team that is the fighter.

 

0:08:26.9 Mike Vacanti: Sure. It’s less formal than you’re making it out to be.

 

0:08:28.3 Jordan Syatt: Got it. Okay. Cool.

 

0:08:29.5 Mike Vacanti: It’s not a position. It’s not like, okay, there’s one center on every football team.

 

0:08:31.9 Jordan Syatt: Yeah. Yeah. Oh, got it. Okay.

 

0:08:32.1 Mike Vacanti: There’s one… It’s not a roster spot. It’s just like…

 

0:08:35.4 Jordan Syatt: I literally thought it was the designated fighter. I was like, all right so if someone fucks with us, all right, you’re up. You’re going out and you know what to do.

 

0:08:42.6 Mike Vacanti: On some teams, yeah but it’s more unwritten.

 

0:08:45.5 Jordan Syatt: Got it. Okay. Man, that’s crazy. That’s so cool.

 

0:08:50.6 Mike Vacanti: I went to a college hockey game a few nights ago with my dad. I went to the Gopher-Colorado college game. I used to… As a kid, I would do it all the time. And it was very nostalgic. It made me… Yeah, it brought back a lot of memories, I was telling you. And then the next morning I woke up, couldn’t sleep, I was up at 4:30 in the morning and got through all my emails, designed a couple programs. Sun was just rising. I was like, I’m going to go find some ice and go skate. But it’s been so warm here for most of the winter that I couldn’t even find outdoor ice and it didn’t happen unfortunately.

 

0:09:23.6 Jordan Syatt: That sucks.

 

0:09:25.6 Mike Vacanti: Yeah.

 

0:09:26.2 Jordan Syatt: All right, last question about hockey for you. Do professional hockey players deliberately take boxing lessons or judo or do they learn strategies on how to deal with these fights? Because I’ve seen a lot of hockey fights now, I’ve been really digging into them. And there seems to be the strategy of you grab onto the other jersey with one hand to try and keep it at arm’s length. And then the other hand is you’re just trying to smash ’em in the face. And I’m like, if they knew judo, they could really do some damage ’cause they grab onto the gi and they toss ’em. And there was actually a couple clips of a couple hockey guys tossing people with their jerseys, straight up judo throws. And so do you know, do they learn boxing? Do they practice how to do a fight? Is this something they do in practice or is this just, I’m going to go out there and scrap?

 

0:10:18.6 Mike Vacanti: I don’t know. And I can’t speak for everyone, but based on all of my experience, no, it’s not like I’m going to go do martial arts to get better at this. It’s just, this guy’s a real tough son of a gun who’s been fighting, whether it’s in practice or in juniors, throughout his life or in street fights, in bar fights. He’s just a tough guy who is then fighting on the ice. Not like, I’m going to go train for this specifically. There’s also sports that overlap… Well, or not that overlap, but that complement each other well, growing up and like wrestling and hockey are both winter sports. We didn’t have anyone that wrestled and played hockey. Like a little bit of football, hockey, but usually like hockey, golf is a common one or there’s a little bit of hockey, baseball but the seasons can’t overlap. Some hockey, track, some hockey, soccer for complementary skill sets, but not a lot of martial art/hockey dual athletes.

 

0:11:23.7 Jordan Syatt: That makes sense. That makes sense. Man, if a hockey player got good at judo, that’d be a dangerous enforcer.

 

0:11:30.0 Mike Vacanti: Yeah. I think you could argue that it wouldn’t be the best use of his time, given the frequency of fights, how much they matter for a hockey game. Maybe better to work on his hands or work on his shooting or work on his quickness or work on speed, but interesting.

 

0:11:50.1 Jordan Syatt: Yeah. But if he gets super good at judo and everyone knows that as soon as he gets ahold of them, they’re going to get tossed on their head, no one wants to touch him anymore. So then you’ll have open lanes, free shots, just making so many goals every season, leading scorer of the NHL.

 

0:12:06.0 Mike Vacanti: You should bring this to the league. You should start DMing enforcers and being like, “Hey… “

 

0:12:10.8 Jordan Syatt: “Hey, you know what you need?”

 

0:12:12.1 Mike Vacanti: “I’m going to help you. Judo.”

 

0:12:14.9 Jordan Syatt: Just cold DM. Just, “Hey, hey.” I’ll DM 50 NHL players a day.

 

0:12:19.1 Mike Vacanti: You’re a big cold DM guy, Jordan.

 

0:12:22.2 Jordan Syatt: I am the opposite of a big cold DM guy. I actually, want to read this interaction with you. This guy cold DMed me yesterday and I just had enough of these fucking cold DMs and I just fucked around with them. Here, you’ll love this.

 

0:12:34.6 Mike Vacanti: Yeah, I want to hear it.

 

0:12:36.0 Jordan Syatt: Okay. So this guy DMs me from this random account. It’s got like two and a half thousand followers, zero posts on it. And he says, “Hey Jordan, I see that you have an audience that can be monetized easily and you’re missing out on an amazing opportunity. Let me know if you want to hear more.” And I immediately I’m like, all right, I’m going to fuck with this guy. This is just what… Here’s my mind. There’s no picture of him on his page. I’m picturing a 22, 23-year-old kid who’s been influenced by scumbags who are online, who are saying, cold DM people, do whatever you can, try and make the sale. And he’s literally just copy and pasting this and trying to get it to as many people as he can. So I’m like, all right, I’m going to fuck with him, but also hopefully teach him a lesson.

 

0:13:21.2 Jordan Syatt: So I replied, I said, “I’m actually trying to figure out ways to make less money. Can you help with that?” And he saw it and there was like a three-minute pause and did the typing and then stop and then typing and then stop. And he said, “So to make sure we understand each other, you want me to help you make less money or how is it?” And I said, “Yeah, I need help making less money, please.” And he goes, “Listen, I’m here to help. So if you’re not interested, just say so. Take care.” So he immediately got a little bit upset about it. And so then I replied, I said, “I’m just fucking around with you, man. I get messages like you’re doing about 20 times a day. And I don’t know anyone who follows this cold DM strategy that actually does well, only ‘business gurus’ selling programs online, telling young kids to do this. And believe me when I tell you it doesn’t work. My advice to you is spend more time making free, helpful content and less time cold DMing people.”

 

0:14:20.3 Jordan Syatt: And he goes, “I appreciate the honesty, man. I’m just trying my best in everything that comes up. I believe that when you put in the work, the results will come and yeah, it must be pretty annoying when people spam you so much with this. Thanks for the tips. Have a nice day.” And that was it. And I said, “Wish you the best, man. I’m always here to help.” And so it ended up being really good.

 

0:14:36.0 Mike Vacanti: Yeah, that’s a great interaction, but it’s way easier to cold DM 25 people a day than it is to make good content that helps people.

 

0:14:46.8 Jordan Syatt: Correct. Yeah.

 

0:14:47.9 Mike Vacanti: And by the way, can you please check your microphone? Is your mic hooked up?

 

0:14:52.1 Jordan Syatt: Man, I was using the wrong microphone for the first 15 minutes of this podcast.

 

0:14:55.8 Mike Vacanti: This is a one take show and the show goes on.

 

0:15:01.4 Jordan Syatt: Anyway. It’s easier. Like you were saying, it’s easier to cold DM people than it is to make good content as clearly referenced by the guy has literally zero posts on his page, but he’s sending out that DM to as many people as he can. It’s much easier.

 

0:15:15.7 Mike Vacanti: Yeah. Yep.

 

0:15:17.8 Jordan Syatt: It’s mindless. It’s mindless to do that. You don’t have to think. You come up with whatever cop you have and you just DM people and there’s no thinking. To make good content, it’s actually difficult. It takes thought process, takes time. And I’m thinking, I’m like, man, you have zero posts. Let’s say you actually have good sales cop and you get someone interested, they go to your page, they don’t see anything. They have nothing. It’s like there’s no way he’s made any sales with that at all. None.

 

0:15:45.2 Mike Vacanti: Yeah. I mean, you know I’m not a fan.

 

0:15:48.1 Jordan Syatt: Yeah.

 

0:15:49.4 Mike Vacanti: I got a question.

 

0:15:51.3 Jordan Syatt: Oh, God, what’s this going to be?

 

0:15:51.5 Mike Vacanti: No, no, it’s good.

 

0:15:52.1 Jordan Syatt: You got a smirk on your face.

 

0:15:53.5 Mike Vacanti: No, it’s good.

 

0:15:54.6 Jordan Syatt: Everyone watching the YouTube can see you.

 

0:15:57.0 Mike Vacanti: It’s a solid question.

 

0:16:00.7 Jordan Syatt: Okay, let’s hear it.

 

0:16:00.8 Mike Vacanti: All right. This is from a woman I used to coach, Megan. Shout out Megan, who made some insane strength gains while we were working together a little while back. She’s awesome. Megan said, “Hey, Mike and Jordan, sorry this is about to be a little long… ” It’s not that long, so don’t worry. “I recently quit my corporate job to pursue a career in the fitness industry. I got a job at a local gym as a personal trainer to get in-person training experience. Thank you for the advice. Almost all of our PG clients have 30-minute training sessions, which goes by very fast. And some only come once a week. I’m struggling to determine how to optimally program workouts for them. It seems like the other PTs basically give these people random workouts each week. I know there’s a lot of factors that play into this, so here’s a specific example of a client they assigned to me. She has two-30-minute training sessions per week. She’s in her late twenties, 300 pounds, approximately five foot seven with no restrictions when it comes to exercise. She’s strong and pretty mobile, but obviously has a very high body fat percentage. The previous personal trainer training her said she’s 300 pounds, you just basically need to move her body and cue the random workouts. Can you please talk a little bit about how you would go about her programming? Thanks, Megan.”

 

0:17:18.1 Jordan Syatt: Great question.

 

0:17:22.1 Mike Vacanti: It’s really cool that Megan made the jump from corporate to what she really wants to do, which is training, which is awesome for one. And two, even if it’s not necessarily the best gym from a perspective of getting mentorship and getting help, it sounds like, you’re still getting in-person coaching experience. And 30-minute sessions, you’re drinking from a firehose, you’re getting double the amount of sessions which is really going to benefit you in the long run. So those are both really good things.

 

0:17:47.8 Jordan Syatt: Yeah. And just huge props on getting that in-person experience, that’s like, we were talking about how much easier it is to send a message than it is to make content. It is easier to make content than it is to coach in person. Coaching in person is the most difficult, the most challenging, and most people wouldn’t do that. So huge props and it’s going to pay off in the long run. And also, Mike was just saying even though you might not have great mentorship, you’re going to learn so much from watching what poor coaches do. And you’re going to learn so much in this opportunity. So it really is, you’re going to be learning a ton. I’ll start by answering the very first question, which is how do you optimize a 30-minute session once a week or so, which is, you don’t. It’s like, there’s no optimal there. It’s just, it is inherently suboptimal. I mean, how many hours do we have in a week and then 30 minutes? And that is just, it’s inherently suboptimal. Even one hour a week, if you have a 60-minute session once a week, it’s very suboptimal.

 

0:18:51.0 Jordan Syatt: So to have this client, which is getting two 30-minute sessions, one hour a week, it’s not much. And I will say, I don’t like random workouts, I don’t think that’s smart. I don’t think that’s doing your clients a good service. I do agree that this person just needs to move, that’s for sure, but movement can also happen and should also happen outside of those 30-minute sessions, so I think that the vast majority of what’s gonna happen is gonna happen when she’s not with you, and that’s where your job is really gonna come into play where it’s the education and accountability, where you’re essentially gonna need to take the extra step, or steps to help keep this person accountable and to really push her to do things she needs to do outside the gym. The way I think about it is, we all remember a teacher or maybe a few teachers that you had throughout your time in school, which is usually at least through high school, if not college, and usually the teachers that you remember are the ones that did things that went outside their job description. They stayed after with you, they went in earlier with you, they went above and beyond, just like the teaching you for that hour a day in that class.

 

0:20:10.4 Jordan Syatt: And they really pushed you and went out of their… They went above what they’re paid for, and beyond what they’re paid for to really help you as much as possible. And I think that’s what the best personal trainers do. It’s not just the hour or the 30 minutes that you’re with them, it’s like, are you texting them? Are you keeping in contact with them? Are you pushing them to do things even when they’re not with you? And those are gonna be the people who you change their lives forever, and it’s probably why you got into this industry in the first place. So making sure she is… I would say focusing on steps, try and get at least 5,000, 7,500 steps a day, if you can do that, that’s amazing. Really push her, be on her about that, texting her about that, making sure she’s getting protein at every meal, making sure she’s getting fruits and vegetables every day, making sure she’s staying hydrated, and making sure she’s going to bed at a good time.

 

0:20:55.8 Jordan Syatt: These are things that are gonna be super, super, super, super important for you to stay on her about, and then during those 30 minutes that you’re with her, I know a lot of coaches who would make the mistake of trying to burn as many calories as you could during those 30 minutes. And it’s a really fucking bad idea, to try and like, “All right, we’re just gonna go crazy, we’re gonna just go nuts, we’re gonna do sled pushes and we’re gonna do burpees, we’re gonna… ” It’s like, no, let’s get stronger. Let’s get stronger right now, let’s make you feel better, because she’s carrying around 300 pounds, it doesn’t feel good on the joints, and there’s a lot of potential issues that can come up, so let’s get her doing goblet squats, body weight squats, let’s get her doing some planks, let’s get her doing some glute bridges, let’s get her doing some hamstring work, let’s get her doing some glute work, let’s get her doing some TRX row, some dumbbell rows.

 

0:21:39.4 Jordan Syatt: Let’s get her strong so that she can really hold herself, carry herself, improve her confidence, and that’s why I think those 30-minute sessions, those two 30-minute sessions should be programmed, which by the way, in practice, doesn’t look that crazy. In practice those sessions look like… For example, I’m coaching this woman Alyssa right now. She’s right around 300 pounds as well. She’s almost 32-years-old. So it’s actually a very similar situation. And she’s strength training with me, she’s strength training four times a week, with me two times a week, and last night we did one of her workouts, it was an upper body workout. And we started off with single arm pulldowns, and then we went to kneeling hands elevated push-ups, and then we did dumbbell rows, and then we finished off with some seated dumbbell shoulder press and between every strength move, we did a mobility exercise, so a hamstring stretch, or a hip flexor stretch or an adductor stretch, and that was the workout.

 

0:22:45.2 Jordan Syatt: It took about 35-40 minutes, and that was it. And it doesn’t look or sound crazy, but that’s basic strength training, that’s what works, that’s what I think you should do during those sessions.

 

0:22:56.9 Mike Vacanti: Man, what an answer. That’s a YouTube clip, that’s a long form clip that you just laid out. I don’t even have much to add. I love the accountability around steps, like the clients you take on early in your career when time is your asset, when you’re not overly busy and you can over-deliver with, like that is gonna lay the foundation for your career, those relationships and those people that you can help. I would talk with her in terms of, is she comfortable doing another workout each week on her own, or potentially two more workouts per week on her own. Will she realistically do those extra workouts if you’re not there with her. If you think she will, or if she says she will then having the split with two 30-minute sessions with you in person be like upper body with you for 30, lower body with you for 30, and then maybe a 45-minute full body session on her own, or if you can get two more sessions in, getting two uppers and two lowers in during a week where she’s doing two sessions on her own would make a lot of sense just because one hour of total strength training out of 168 hours, like Jordan alluded to, not much.

 

0:24:17.4 Jordan Syatt: Wow. I didn’t know that. Got it. You just knew that.

 

0:24:24.4 Mike Vacanti: Yeah. And Megan, keep us updated on this client.

 

0:24:30.9 Jordan Syatt: And on your journey as a coach. Just start now, it’s an amazing journey, keep us updated with how it’s going. You are bound to see some crazy shit and we would love to hear it.

 

0:24:42.6 Mike Vacanti: Absolutely.

 

0:24:43.6 Jordan Syatt: I remember when I was coaching in person, when I graduated college, I went to a gym. Man, if the owner of this gym hears this, he’s gonna be pissed. Whatever.

 

[overlapping conversation]

 

0:24:55.6 Mike Vacanti: What’s his name? First and last.

 

0:24:57.3 Jordan Syatt: I was working at… First name was the name of the gym. Now, I’m not gonna do that. But I was working at this gym and I was coaching in person, but I also had my online business, but I was like, I wanted to do both, and I was writing articles every week, and the owner of this gym was a huge bulletproof coffee guy, like putting butter in your coffee. And just so… It was just so stupid. And he had all these people who were trying to lose weight, and he’s like, “You know what you gotta do? You gotta put butter in your coffee. You gotta… ” And it sounds like I’m just saying, that’s literally what… You gotta put butter in your coffee, that’s what you do. And I was just like… He’s my boss, so I can’t say anything. But I wrote an article on it about how the bulletproof coffee thing was just so fucking stupid. And of course, a lot of the people that I trained there found it and they were posting it around and they were like, “This makes so much sense.” I get a call into his office and he’s like, “You can’t be doing this.” And I was like, “What?” And he was like, “You know that I love this. You can’t post it.”

 

0:26:12.2 Jordan Syatt: I was like, “But that’s my website. It’s like, I’m not going around here telling people, it’s just my website.” And it ended up with… He couldn’t do anything, that was my website. If he wanted to fire me, he would have had every right to and he could have, but he didn’t and it just made me think about all the stupid stuff that I saw in various in-person coaching gyms. I remember when I was in Columbus training at Westside, I was like, I need to get a job so that I can pay for my bills. And I got a job at this gym out in Columbus, which is funny, ’cause during the day I’m training at Westside, one of the greatest gyms in the world, and then I had to get a job somewhere else at a box gym. And the guy who’s running this box gym, I’ll never forget this. He’s showing me around the gym, and he takes me into the room where they have the body scanner, where like… What’s it called? Where you stand on it and…

 

0:27:09.1 Mike Vacanti: InBody.

 

0:27:10.7 Jordan Syatt: InBody. And he’s like, “This is how you use it.” And he goes, “But just so you know, it’s broken.” And I was like, “What do you mean?” He was like, “The numbers don’t make sense, but it’s a good money maker.” ‘Cause people had to pay to use it.

 

0:27:28.8 Mike Vacanti: Really?

 

0:27:30.6 Jordan Syatt: And I literally worked there for less than two weeks, I was like, “I’m out. I quit.” Because it was just so bad. He’s like literally like, “This is broken, but it’s a good money maker.” I was like, “Fuck this, I’m out. It’s terrible.” Yeah.

 

0:27:41.9 Mike Vacanti: I would imagine there’s a lot of dishonesty and low integrity and prioritizing money over everything else in every industry, but it seems to be especially rampant in the fitness industry, which is quite sad.

 

0:27:54.5 Jordan Syatt: It really is.

 

0:27:57.3 Mike Vacanti: And probably getting better over the years, I think the internet and more free-flowing information has actually helped with that but… Yeah, I’m right now just picturing you ’cause I know you, getting called into the office knowing exactly what it’s about, and having this slight shady look on your face, but also at the same time like dead pan, confused, like, “Why am I… What did I do? Why is that not okay?” But knowing exactly what was going on and just playing dumb. I can picture that.

 

0:28:33.9 Jordan Syatt: That’s exactly right. You know me very well. That’s ridiculous. Yeah, I was like, “What? I don’t… Oh, that? That’s why I’m here?”

 

0:28:37.8 Mike Vacanti: “Oh, I didn’t know that was… ” Yeah. The other thing, going back to Megan’s question that just came to mind is just because somebody is very overweight or… Really, there’s no reason to be like, “Oh, just give her a random workout.”

 

0:29:01.3 Jordan Syatt: Never.

 

0:29:03.3 Mike Vacanti: Make a… Design the program to the best of your ability using exercises that she can do with an overall goal of the program that you’re working toward with her, don’t just throw exercises together for any reason, especially like, “Oh, she’s just really big, so you can give or whatever.” Like I don’t know, I don’t really like that trainer who said that right now.

 

0:29:23.2 Jordan Syatt: It’s like the biggest cop out answer ever.

 

0:29:25.3 Mike Vacanti: Yeah. If we’re talking about increasing calorie expenditure, if we’re talking about just taking joints through ranges emotion, yeah, everyone benefits from that. But that doesn’t mean that you shouldn’t properly design a strength training program.

 

0:29:39.7 Jordan Syatt: It’d be like… For nutrition, they just need to eat better. It’s like, okay, great, thanks. Now what? There’s zero instruction. There’s zero personalization.

 

0:29:50.4 Mike Vacanti: And that’s okay. Meaning, you might not be getting great insight and learning a ton from the people running this gym, but there luckily are other places on the internet where you can get good information and apply it practically.

 

0:30:06.0 Jordan Syatt: I would keep a journal of all the crazy shit that you see, and then use it for stories on social media at some point. Keep a journal, I wish I did that. Just keep a journal on the crazy shit that you see and just… I think a good rule of thumb is if it feels wrong in your gut, it’s probably… You’re probably right. You’re probably on to something. If that doesn’t make sense, just keep a journal about it, and then eventually one day you’re gonna have some great stories to tell.

 

0:30:33.5 Mike Vacanti: What do you got? You got anything in your questions?

 

0:30:37.0 Jordan Syatt: What do you think about those… What I eat in a day videos, I got someone saying, I would love to see you do one of those cheesy, what you eat in a day videos. What do you think about those? It’s a big topic in the fitness community.

 

0:30:52.8 Mike Vacanti: Interesting. I don’t even know that I understand. Like a vlog of a full day of eating, but maybe in a short form content, so more condensed to like a minute or something?

 

0:31:01.7 Jordan Syatt: Yeah. Yep.

 

0:31:04.4 Mike Vacanti: I really like them overall. I used to do them, I used to do grocery haul videos, top 20 favorite fat loss foods. One of the counter arguments would be like, you don’t need to eat these foods, but from the perspective of giving ideas to other people of what to eat, I really like it, and I have gotten ideas from watching those types of videos or just talking with friends about this, but yeah I’m a fan. Especially, I remember full day of eating vlogs on YouTube for hitting specific macros or hitting specific calorie numbers which…

 

0:31:56.0 Jordan Syatt: Throwback.

 

0:31:58.3 Mike Vacanti: I like those too because it’s like, you take someone who’s never dieted properly and they’re like, okay, well, how do I get 130 grams of protein and 1500 calories a day? What foods am I gonna eat to make this happen? And then seeing that and it’s like, oh, this is how you get to have… I think they can be very educational and very useful so long as you’re not going down the path of like, “You have to eat these foods and you can never eat these foods,” which in my experience isn’t the point of those videos, but I’m also less internet savvy than most.

 

0:32:33.6 Jordan Syatt: Yeah, I agree. I think they can be very educational for all the reasons you just said. My gripe is that no matter how many times I say, “This isn’t all you can eat, this isn’t all I eat,” no matter how many times I say it, the number of people who refuse to comprehend that infuriates me, and it’s just like… And I think that it ruins it because I would like to do those ’cause I do think they give great, how to get 30 grams of fiber and an 1800 calorie day. I think that would be an amazing piece of content. But then whatever type of fiber I eat I’m gonna get a tremendous number of individuals who no matter how many times I say in the caption, no matter how many times I say in the video, they’re gonna be like, oh, jeez… Not only do they think that’s all they can eat, but then they’re gonna be like, I can’t believe you eat that. It’s like, motherfucker, I don’t want your comments on my fucking diet, but I also left my fucking diet out there for you to comment on, so sort of my fault, so.

 

0:33:51.3 Mike Vacanti: You’re so spot on, and I remember this now for making any type of food-related content is when you mention specific foods in any food-related content, you’re taking this tribal religious mentality that so many people have around foods and random shitty diets, and then you’re getting the worst comments from those types of people on the content. It’s like, oh, that salmon is… Okay, it was fresh and it wasn’t farmed, but where was it from? Was it from a blue zone, or was it Atlantic salmon? Just the dumbest, dumbest comments. Or even food choice specific, it’s like, I can’t believe you ate beans, like beans are da da da. And there are people who aren’t in this flexible dieting, kind of normal science-based approach to food choice, they’re definitely in a camp of X food good, Y food bad, whatever it is, carnivore, vegan, like wherever on the map they are, but then they’re bringing that knowledge and emotionality to your specific food choices and making some of the dumbest comments on the internet.

 

0:35:15.7 Jordan Syatt: Yeah. It’s just annoying and it’s like, “Okay, well, could you do this for someone who is insulin-resistant?” And it’s like, no, motherfucker, this is my video. That’s it. That’s it.

 

0:35:27.8 Mike Vacanti: Or not even, “Could you do this for someone who is insulin-resistant,” but like, “I am insulin-resistant, so I can’t eat this. So thanks a lot.” It’s like, okay. Or even more insane than that, like… Dude, this is actually coming back to me. I made a video about why fruit doesn’t make you fat at one point, why it’s okay to eat fruit, and I remember someone… This is like 2017 or 2018, kind of like in those blur years that I barely even remember, someone commented like, “Well, I’m in remission from X kind of cancer, and so I’m not allowed to eat these fruits that you mentioned, so like thanks a lot.” It’s like, okay, well, talk to your doctor because this wasn’t a video for people who are in remission from X, Y, Z type of cancer.

 

0:36:21.0 Jordan Syatt: Right, exactly. Yeah, yeah. It’s funny, I’m going through something similar to that right now. I’ve always done these challenges where I lose weight and I show people, and for years people have been like, “Well, do this with a woman. Do this with a woman.” So finally, I’m doing it with a woman named Alyssa now.

 

0:36:39.6 Mike Vacanti: Which by the way, those comments in themselves are insane to be like, oh, calorie that works for a man, do it with a woman, it’s like…

 

0:36:46.4 Jordan Syatt: Yeah. So now I’m doing it with a woman. And now… So keep in mind, she’s almost 32, she’s about 300 pounds, she had a hysterectomy. So she has her own serious issues that she’s had throughout her life, and there are people who have the gall to come in the comments and say, oh, well try it with a woman in menopause, try it with an older woman. And I’m gonna lose my shit and thank God I’ve got Susan, like Susan’s here, and I’m gonna make a video with her today for my Instagram about all of these comments. And I’m gonna be like, you want me to do it with an older woman, it’s like, here she is. Here she is. Like, she’s fucking done it. Now, what the fuck are you gonna say? It’s like it’s such a victim and I’m like, oh, well, they’re looking for the way out, they’re looking for the reason why it’s not working for them, that that’s outside of their control. And yeah, it’s just… Those comments just absolutely light me up.

 

0:37:52.0 Mike Vacanti: Yeah, I think they light anyone up. Like I don’t know anyone who, I don’t know, handles that well. Just the worst.

 

0:38:03.9 Jordan Syatt: So, full days of eating, do them.

 

0:38:07.2 Mike Vacanti: Full day… They’re great content, but you’re absolutely… I forgot about the feedback around any type of content about specific foods. Oh, salmon and Greek yogurt, like I guess chicken’s not okay for protein. Thanks. It’s like, I didn’t say that. Just ate it today.

 

0:38:22.7 Jordan Syatt: And then you get culture wars too. That like… I remember I would post about Greek yogurt and I’d say it’s Greek yogurt, and then the people from Turkey would be like, it’s Turkish yogurt asshole. Okay. Now, I’m entering in this geopolitical situation where you’re claiming this yogurt for fuck’s sake.

 

0:38:40.3 Mike Vacanti: People on the internet. It’s wild because for all of human history, we just could only interact with people who were in our immediate circle. Like even go back 100 plus years, and if you wanted to say something to someone, you were saying it to their face. And if you didn’t… You say something to someone’s face and then there could be repercussions for that but the internet has just given everyone keyboard warrior status. But then it’s like, it’s a barrier to entry. You wanna build a business, you wanna help people, like it’s a cost of doing business for sure, but it’s definitely a deterring factor in like wanting to make tons of content for a lot of people.

 

0:39:23.1 Jordan Syatt: It’s also, that’s one of the major benefits of building an amazing business without having a huge audience. I think having a huge audience is so overrated. It’s like, if you can have a small audience and 20, 30, 40 one-on-one clients, you’re set. You’re set, you have an amazing income, you can support yourself and you don’t have to deal with nearly as much of the shit that comes from having a bigger audience. It’s like you don’t have to deal with that many of those comments or that many of those messages, or it’s… You really get the best of both worlds in terms of financial freedom, financial peace.

 

0:40:05.9 Mike Vacanti: Callout videos.

 

0:40:06.4 Jordan Syatt: Yeah. You don’t have to deal with the callout videos, any of that stuff. You have all the financial benefits and all of the fulfillment of working with people, helping them, being a great coach and really making a difference in the world without the drawbacks of just obnoxious motherfuckers. And you’ll still get it, but not on the level that you’d have at a significantly bigger audience, which is probably better for your health and blood pressure.

 

0:40:30.2 Mike Vacanti: That’s a great point. That’s a really good point. But then you gotta look at the underlying motivation for why someone wants to have a massive audience and like what’s going on there in their internal state and their… What has happened in their life up to that point. And then you get people who build and they’re building for a certain reason and maybe think that they might feel something or like there’s some type of happiness or something at the end of the tunnel that exists when I achieve X. And then you achieve X and you’re like, oh, that didn’t give me what I thought it was going to give me. And this can be with reach and followers and fame. This can also be with money. Like I’ve been able to relate to it more on the money side of things in the history of my life, which is getting to whatever amount of savings or net worth and like, then I’ll feel safe or then I’ll feel whatever, and you don’t, and then you reset the target. And then after doing that a couple of times, at least I have been like, okay, well, I’m noticing a pattern here, like more doesn’t give me what I thought it would. So pull back on chasing that. But I don’t know.

 

0:41:40.9 Jordan Syatt: You just have so much, you just hit that target so many times, that like you’re…

 

0:41:46.8 Mike Vacanti: If only I had as much as you. That was a good one, Jordan. Yeah, that was a good one.

 

0:41:53.9 Jordan Syatt: I hit that target and I was like, I’ll just hit a new one. Oh, I hit that one, still wasn’t enough.

 

0:42:04.2 Mike Vacanti: I shared this comfortably because I’ve heard so many other people go through the same thing in their life. And I’ve seen what the non-self aware version looks like, because I’ve seen 60-year-olds who are like hit 100 million in net worth and they’re like, I don’t think I have enough. Like what if this happens? What if I lose it all? Like I need to get to 200 million. And it’s like, oh, my gosh, this is how… Like, if someone doesn’t get a handle on this, this can be your entire life.

 

0:42:39.1 Jordan Syatt: Yeah.

 

0:42:39.3 Mike Vacanti: Crazy.

 

0:42:40.8 Jordan Syatt: So you’ve got 100 million saved up. That’s crazy, dude.

 

0:42:45.1 Mike Vacanti: No. See, that’s not even like that funny of a joke because it’s so far off the reservation if that’s… Yeah. We’re all gonna die so there’s no amount of security. Like Bill Perkins, Die With Zero actually is a book that helped me a lot around how I thought about saving and spending and work and income and distributing saving versus spending over the course of a lifetime. Like, you don’t win if you die with the biggest number on your screen. Log into your Bank of America or your investment or whatever, investment brokerage account, and you have the biggest number and then you die. Like, what are you winning? You’re winning giving the government 50% of the biggest number. That’s what you’re winning and…

 

0:43:38.4 Jordan Syatt: That’s wild the government takes that.

 

0:43:39.2 Mike Vacanti: Yeah. Estate tax.

 

0:43:42.2 Jordan Syatt: What’s the logic behind that?

 

0:43:45.4 Mike Vacanti: We want to have money to distribute to various things, and this is a form of taxation that we can get away with. I don’t know. We can do a little research on the fly.

 

0:43:56.0 Jordan Syatt: Taxation in and of itself is like the greatest theft of all time.

 

0:44:01.4 Mike Vacanti: Jordan’s speaking like a true 1776 American revolutionary. They hate us anyway so tell them what you think.

 

0:44:09.6 Jordan Syatt: I can’t believe we get taxed at the rate that we get taxed. It is outrageous that we just sit down and accept it.

 

0:44:15.6 Mike Vacanti: I thought you were gonna say, I can’t believe we get taxed. Not at the right…

 

0:44:19.9 Jordan Syatt: No, I’m okay with some. But not at the rate…

 

0:44:22.7 Mike Vacanti: You just said any taxation is the greatest theft.

 

0:44:26.4 Jordan Syatt: You’re right. Yeah. You know what? It is. It is. I can’t believe we get taxed. Period.

 

0:44:34.7 Mike Vacanti: When did estate tax begin? There has to be… Oh, wow. September 8th, 1916, estate tax in the United States. So it’s only been around for 104 years.

 

0:44:45.8 Jordan Syatt: And we just accept it. Can you imagine if we just all stopped, just no one did it?

 

0:44:53.8 Mike Vacanti: Jordan, I disavow this…

 

0:44:56.4 Jordan Syatt: We’re gonna get canceled. We’re gonna get…

 

0:45:00.3 Mike Vacanti: No, I’m not worried about anything from the audience. I’m worried about…

 

0:45:01.6 Jordan Syatt: No, I don’t mean the audience. I mean like the powers that be who run the podcast and they’re, all right, we’re not gonna let these guys…

 

0:45:07.9 Mike Vacanti: Yeah. I mean you’re… But here’s my biggest fear is that me and all the listeners know how high you are up in the Illuminati, so I feel like you’re like an FBI informant and you’re trying to get me to say stuff to get me in trouble with the Illuminati.

 

0:45:22.5 Jordan Syatt: That’s where your brain is?

 

0:45:23.9 Mike Vacanti: Yeah.

 

0:45:29.9 Jordan Syatt: Get them boys.

 

0:45:33.7 Mike Vacanti: Estate tax, well, this is… The Wikipedia page is massive. In the United States, estate tax… Why did estate tax begin? It was not until the advent of another war, World War I that Congress would enact the federal estate tax. Against this backdrop, a federal legacy tax was proposed in 1898 as a means to raise revenue for the Spanish American War. Like all taxation is just more revenue for the government to spend on anything, be it roads or be it, give it to Zelenskyy. Any government expenditure.

 

0:46:15.4 Jordan Syatt: Dude, I’m watching this great series right now on Netflix about the Roman Empire. And this has happened all throughout history with all different leaders. Like Caligula, for example, literally spent all of Rome’s money on his lifestyle filled with debauchery and elegance and making monuments to himself. And he had a crazy, crazy life, but he literally spent all the money. And then once all the money was spent, he was like, all right, I’m gonna start enforcing taxes just so that he could spend more money. It’s just on a larger scale now or maybe not even larger, just different.

 

0:46:52.6 Mike Vacanti: There has to be like… Because of the inherent unfairness of life, I think that we do… Like there needs to be some reasonable level of tax, right? Like, some people are just born into situations that…

 

0:47:05.9 Jordan Syatt: Agreed.

 

0:47:09.2 Mike Vacanti: For no fault of their own, they’re just in such a bad spot, that like there needs to be some kind of support system, obviously, but the… I don’t know. Where do you draw the line on like what is excessive and what is reasonable? I don’t know.

 

0:47:26.7 Jordan Syatt: And what’s like… For example, one of the common questions is like, all right, well, how would firefighters or teachers get paid? It’s like, well, I personally think firefighters and teachers get paid way too little. And I think that if it wasn’t government based pay, but if it was based on like…

 

0:47:43.6 Mike Vacanti: Free market.

 

0:47:45.3 Jordan Syatt: Like free market, they’d probably get paid way more. They’d probably like have a much higher income if… What?

 

0:47:53.2 Mike Vacanti: They would… Some would get paid way more and some would get paid way less because in like…

 

0:47:57.4 Jordan Syatt: Correct. Because they’d be better and…

 

0:48:00.4 Mike Vacanti: Yeah. In Greenwich, Connecticut, like those teachers might make, who knows?

 

0:48:02.5 Jordan Syatt: 2 million.

 

0:48:02.6 Mike Vacanti: And in south side Chicago, how much is the tax base pulling in? What are our resources like? I don’t know. We don’t need to go full… It’s 2024 is gonna have enough of this. We don’t need to go…

 

0:48:15.2 Jordan Syatt: Yeah. It’s an election year people. We’re about to see some crazy shit on the news and social media.

 

0:48:22.5 Mike Vacanti: You are gonna see some crazy stuff on social media.

 

0:48:24.6 Jordan Syatt: Oh, yeah. You’re not scrolling, so I’ll just be reiterating it to you. Relaying it. Wrong phrase. Relaying, not reiterating.

 

0:48:31.8 Mike Vacanti: You can reiterate it.

 

0:48:33.7 Jordan Syatt: I’ll reiterate it. Good pod, man.

 

0:48:41.6 Mike Vacanti: Yeah, that was a good pod. What do… You wanna throw a little CTA on here? You wanna right hook? You wanna like a…

 

0:48:46.9 Jordan Syatt: No. You know what?

 

0:48:50.3 Mike Vacanti: We could hit ’em with a palm down right hook or we could hit ’em with a neutral grip right hook, either… Depends on your style of boxing.

 

0:48:54.8 Jordan Syatt: Or the Stockton slap.

 

0:48:56.7 Mike Vacanti: Oh, wow.

 

0:48:57.6 Jordan Syatt: Nate Diaz.

 

0:49:00.1 Mike Vacanti: Yeah. If you don’t wanna break your hand.

 

0:49:01.1 Jordan Syatt: Yeah, yeah, yeah. Open fist. Should we get them on the email list?

 

0:49:06.4 Mike Vacanti: I feel like that’s doing them a disservice since we send one email per 19 months.

 

0:49:10.4 Jordan Syatt: Yeah. That’s true. Never mind. Just join the mentorship. We’re gonna…

 

0:49:14.8 Mike Vacanti: Oh, there you go.

 

0:49:16.4 Jordan Syatt: Pull a Stockton slap, right hook. Join the mentorship. We have an amazing group of coaches in there. We have coaches who are just starting their coaching journey, like they haven’t even really started coaching yet. We’ve got coaches who are already crushing it, making an incredible impact on hundreds and thousands of people’s lives and really building an amazing income and everything in between. We have people who just joined us in the last week, and we have people who joined us several years ago now. So if you want to actually fill out an application so we can just chat and see if you’re a good fit for the mentorship, go to the website, link in the description, link in the show notes, fill out the brief application, and we’ll get back to you soon. By we, I mean, Mike will get back to you soon with some questions that we have just to see if we’re a good fit. But thank you very much for listening. We appreciate you. Have an amazing week. We’ll talk to you soon.

 

0:50:04.6 Mike Vacanti: What an episode. Weekly 2024. Have a great day. See you next week.

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