Episode 198: How WE Would Become Personal Trainers TODAY

0:00:11.9 Mike Vacanti: Hello, Jordan.

0:00:13.3 Jordan Syatt: What’s up, Michael?

0:00:13.4 Mike Vacanti: Jordan, tell everyone about the Black Friday Sale for the fitness business mentorship?

0:00:18.4 Jordan Syatt: We have a Black Friday sale, B-L-A-C-K F-R-I-D-A-Y Sale, Black Friday Sale for the Fitness Business Mentorship. This is the lowest the price will ever be. This is how this works. This is the lowest the price will ever be because… And we’ll give you some insight. One time a year we run a sale like this and then another time a year we increase the price. And so when we’re running this sale, this percentage discount off, this is the lowest the price will ever be before we raise the price later on in 2025. So if you wanna get in, if you wanna build your online fitness business, if you wanna be around an amazing community of coaches who want to become better coaches, who want to understand client psychology, client motivation, program design, social media, nutrition coaching, everything that you need, creating your own systems, understanding how to build your business from the backend, from the ground up, whether you’ve literally never coached before, all the way up to you’ve been coaching for 10 years plus…

0:01:21.6 Jordan Syatt: If you want to build your online fitness business so you can help people all over the world, so you can support your own family, support your own community, so you can work from wherever you want and live a balanced, healthy life as a coach and as a business owner, this is the best chance you’re gonna get. And for whatever it’s worth, if you don’t join, that’s fine. Like there are other groups out there, frankly, I think they’re all way more expensive than ours. And also, frankly, I think that they aren’t nearly as good as ours, just like from what I’ve seen of them. Ours is currently on the lower end of cost and higher end of what you actually get out of it. So if you don’t join, that’s fine, but just know the price will only go up from here on out. And that’s how we’ve done this for the last several years. So we would love to have you in there. Black Friday Sale, B-L-A-C-K F-R-I-D-A-Y. Black Friday is how you spell it. Sale coming up.

0:02:15.9 Mike Vacanti: Very well said. And the way to apply to join at the sale price is to go to fitnessbusinessmentorship.com. And you’ll see right there on the homepage, there’s an Apply Now button, you can apply. The sale isn’t going to go live until probably the third week of November. So anytime in that November 12th and on frame you can apply to join. Let us know in the application that you’re interested in the Black Friday discounted pricing, and we will see if you’re a good fit and go from there. All right.

0:02:48.5 Jordan Syatt: That’s it.

0:02:51.0 Mike Vacanti: Now we have a YouTube comment here. A YouTube comment from Buser87. Shout out Buser. Big shout out to Buser87. We love You Buser. In the episode where I told the story about when I threw my back out, a couple episodes back Buster said, “hi, why did you laugh so much at Mike’s predicament?” Which I think is a wonderful question, Buser. I was also wondering why Jordan was laughing at my predicament. It’s a wonderful question.

0:03:22.2 Jordan Syatt: Wait. What was the… Was I laughing when you were explaining how it happened?

0:03:26.8 Mike Vacanti: You were, I think you were laughing the whole time.

0:03:28.5 Jordan Syatt: I’m trying to remember when I left.

0:03:30.3 Mike Vacanti: I would imagine it was when when I told the story of being in the gym.

0:03:36.3 Jordan Syatt: Oh. Yeah. And you know… I’m sure you know me, but like for Buser and for anyone else, I view things from the lens of comedy and from the lens of like in hindsight, that’s hilarious. Now keep in mind when you told me that, the day it happened, I wasn’t laughing. Like when you told me bro, like I threw my back out. I wasn’t like, oh, that’s so funny. You could barely walk. But in hindsight, thinking about it, looking at it through the video camera footage of people in the gym, just not helping you. That’s just funny. Like if you saw that in a movie, that would be funny.

0:04:13.1 Mike Vacanti: Yeah. Jordan’s good at being empathetic in the moment. I think three hours later it was a laughing matter. But in the moment you were… I more than anything think Buser’s comment is kind of funny. And a good question and just good entertainment.

0:04:30.7 Jordan Syatt: Because everybody loves Mike. Everybody loves Mike.

0:04:34.1 Mike Vacanti: Do you wanna tell that story?

0:04:36.7 Jordan Syatt: I knew that was gonna send you. You tell the story.

0:04:41.8 Mike Vacanti: How do I even know the story? Is this when…

0:04:45.4 Jordan Syatt: I don’t know.

0:04:45.7 Mike Vacanti: I think this… I think I was speaking to your mom on the phone about… No, I don’t think she told me. I think you told me this story.

0:04:54.5 Jordan Syatt: I think my mom told you. I don’t think I told you this story.

0:04:58.1 Mike Vacanti: All right. So Jordan just said a very funny but untrue thing, which is everybody loves Mike because the actual quote from Jordan’s own mother is, everybody loves Jordan. Everybody loves Jordan. Which she actually…

0:05:16.2 Jordan Syatt: She would get mad because my teachers, basically, my mom would go in to parent teacher conferences when I was a kid, like elementary school, middle school. And the teachers would say like, “Hey, yeah, Jordan did X, Y, or Z in class.” And my mom would say like, “is that okay? Is he allowed to do that?” And the teacher would be like, “well, if it was anyone else, but Jordan’s just, he’s funny, da, da, da.” And my mom would have to tell the teachers like, “you can’t let him get away with this. You have to discipline him.” And then that’s where she would be like, “everybody loves… Like, he just could always find a way to charm them.”

0:05:55.1 Mike Vacanti: Wasn’t there something with your brother as well?

0:05:58.5 Jordan Syatt: I’m sure there were many… I don’t know.

0:06:00.9 Mike Vacanti: Between the two of you, like, I don’t know, you would get away with stuff and I don’t remember exactly.

0:06:06.4 Jordan Syatt: Not with my mom. I think my mom came down harder on me because she knew like I could get away with it more and my… Yeah. So I think she actually came down harder on me as a result of that. And I think she… That’s still to this day, like she gives my brother way more rope than she gives me. Like way more. And she comes down much more hard on me. So yeah. I think that’s…

0:06:29.8 Mike Vacanti: Even at this stage.

0:06:31.1 Jordan Syatt: Yeah. Even now.

0:06:32.2 Mike Vacanti: But that was one of Jordan’s favorite little moves right there that he did where he took a quote about him and just flipped it. Just everybody loves Mike.

0:06:38.5 Jordan Syatt: You hate that.

0:06:42.2 Mike Vacanti: It’s… Yeah, I would say hate might be the right word for that.

0:06:48.7 Jordan Syatt: Is that tea or coffee?

0:06:49.4 Mike Vacanti: Coffee.

0:06:50.2 Jordan Syatt: Oh, nice. Black?

0:06:51.3 Mike Vacanti: No. Well black… Black in color. I got a little Stevia in there. I have these…

0:06:56.4 Jordan Syatt: Oh, is Black?

0:06:56.7 Mike Vacanti: Raspberry chocolate Stevia drops. They’re pretty legit.

0:07:05.2 Jordan Syatt: Nice. Oh, did you finish watching the Rogan Trump interview?

0:07:10.5 Mike Vacanti: I did not. I haven’t watched another minute since.

0:07:14.9 Jordan Syatt: Really?

0:07:15.0 Mike Vacanti: Yeah.

0:07:15.2 Jordan Syatt: You didn’t even get a whole hour in.

0:07:16.4 Mike Vacanti: No, I’m… I might just be completely burnt out on politics. Oh, by the way, this episode is launching on election day. I just realized.

0:07:28.6 Jordan Syatt: Oh. Is it really?

0:07:28.9 Mike Vacanti: Yeah. We’re…

0:07:28.8 Jordan Syatt: Oh, nice.

0:07:28.9 Mike Vacanti: We’re recording on October 29th. I must just be completely burnt out because I found… Look, he says… It’s cool that those two came together for a long form interview. It’s cool that how much… Actually Gary really predicted all of this in terms of social media being the real media. Which he was saying in like 2013…

0:07:55.4 Jordan Syatt: ’10.

0:07:57.2 Mike Vacanti: Borderline like 2010, 2011. But even like from ’16 to ’20, you would’ve imagined that it would’ve shifted more from mainstream to… Or whatever you wanna call it, Legacy media, CNN, to the internet. And it really didn’t, only in the last… In this election cycle, I guess you would call it, are both candidates doing more. And just politicians in general are doing more long form stuff. Yeah, I couldn’t get into the episode. I don’t know why.

0:08:27.6 Jordan Syatt: Well, I think the first… Like I thought the first 40 minutes was just like, bleh, not good. A lot of Trump not answering the questions, ’cause I thought Joe started off with such a great question of like, all right, you get into office, what’s that like? And Trump just like, I don’t know if it’s deliberate or if it’s just like he just… I don’t know. He didn’t… He calls it a weave. He loves to talk about this weave that he does, which I personally don’t really like, but he just wasn’t really answering the question. And Joe kept trying to bring him back to it. After 40 minutes, it actually got… I thought it got much better. Trump actually started answering the questions in a way that I haven’t seen him answer questions before.

0:09:13.9 Jordan Syatt: And I think Joe did a really good job of being like, no, like, let’s discuss this. Like, let’s answer this question. I thought Trump did a… Finally, for the first time I’ve seen him really answer more difficult political questions, which I thought was an interesting… And also Joe invited Kamala on and he was like, I hope she comes on. And Joe pushed back ’cause Trump was like, could you imagine if she came on here? Like, it would be terrible. And Joe was like, I’m sure it would be a wonderful conversation and I would love to have her on. So like, I thought that was very, very cool. And I don’t think she’s gonna go on, but it would be great to have them both go on that podcast. I would also love to see a debate in a podcast format where it’s like they just are there and there’s no silencing of the mics.

0:10:01.1 Mike Vacanti: Less structured.

0:10:01.5 Jordan Syatt: Just you sit across from the table and there’s no media bias. It’s just, let’s just let you go. And then maybe Jamie does the fact checking, like maybe Jamie on is like, he is like, he’s showing the fact checks, like he doesn’t… No interrupting them. You don’t interrupt, but like, you just put on the screen, something like the actual data. I don’t know, but I thought that was really good. And then you see Bezos, owner Washington Post, he like, actually I think he made a great move. For the first time in potentially the entire, like since like the ’30s or something. The Washington Post is no longer endorsing any candidate. And there was another big paper as well. And Bezos came out today with a statement explaining why. For the first time in modern history, I think actually in history… What’s it called?

0:10:53.8 Jordan Syatt: Like the media as a whole, whether it’s newspaper, radio, like CNN, Fox, all these big news stations, for the first time in history, the public, there was a Gallup poll that showed the public trusts the media less than it trusts Congress. And which for the first time ever, it’s always been like… In the ’90s there was huge trust in the media, in the ’90s. And it’s just gone down and down and down and down until in recent years, the second lowest was the media and the lowest was Congress. Now for the first time ever, media has the lowest trust even below Congress. And he made a great point. He’s like, listen a newspaper or a media outlet shouldn’t have a bias of endorsing an individual candidate. Our job should be just to factually report the truth. No bias, none of that.

0:11:44.1 Mike Vacanti: Bezos said this.

0:11:46.6 Jordan Syatt: Yeah, yeah. And it was, I was like, you can’t really argue with that. It’s like the news should not have a bias. It should have just facts. Just like fitness shouldn’t have a bias. It should just, this is the fact, like these are the facts of it, regardless of who’s saying it. And so I thought that was… And it was… ’cause I was looking at the comments just trying to see what the general public opinion is. And it seemed like most people, even people who were like, who were on for, ’cause Washington Post has literally every single time endorsed a Democrat candidate. Even those who tend to vote Democrat were saying, listen, I’m voting Democrat, but I appreciate this. I think that’s a good take. That like the… A newspaper or media shouldn’t have a declared bias of like, who we’re supporting in this election. I thought that was really well done.

0:12:37.4 Mike Vacanti: The Washington Post has never endorsed a Republican presidential candidate?

0:12:44.0 Jordan Syatt: I don’t believe so. Don’t quote me on that. But from what I read this morning, I’m pretty sure it’s literally only endorsed Democrats.

0:12:47.8 Mike Vacanti: Yeah. Yeah, I guess it’s so par for the course at this point for me to not think that there’s any objectivity in reporting, like basically at all anymore, especially legacy media. But even with most whatever, like Twitter reporters, or I don’t know what you wanna call it, these people who were… Who are writing on what’s it called? What’s that platform that popped up in the last couple years where these independent writers are getting paid?

0:13:26.6 Jordan Syatt: Medium?

0:13:28.6 Mike Vacanti: No, no, no. More recent than that. It’s where like the Twitter files and all that were getting dropped.

0:13:33.5 Jordan Syatt: Oh, WikiLeaks, is that what it was? Or no? I don’t know.

0:13:38.6 Mike Vacanti: I don’t know either. I’m not that interested though. Cool that that idea was getting support from both sides.

0:13:50.6 Jordan Syatt: Yeah. It was a lot of bipartisan unity on that, which I liked.

0:13:55.5 Mike Vacanti: Nice. Yeah. I’ll give the Rogan Trump another go. We’ll see. Maybe during my workout in the next couple of days here.

0:14:03.6 Jordan Syatt: What else have we got, brother?

0:14:03.8 Mike Vacanti: Did you wake up at 6:00 AM today?

0:14:07.7 Jordan Syatt: No. Nope. We did not. My wife and I told Mike last night, we’re like, “yeah, we’re gonna wake up at 6:00 in the morning.” Like, “all right, we’re gonna do it.” And…

0:14:15.8 Mike Vacanti: Not just randomly, you guys had been wanting to wake up a little bit earlier?

0:14:18.5 Jordan Syatt: Yeah. So it’s been difficult to get our workouts in like the middle of the day trying to… Because it’s difficult to sync up both of the girls’ naps. And so sometimes it can be challenging. If we don’t get the workout in early in the morning, it’s difficult to get it in at all. And so we were like, let’s get up early. And you and I did that thing yesterday where we were like, Hey, what’s your ideal day? And like, we literally spent like 45 minutes talking about what an ideal day might look like. And for me, it’s starting earlier. And yeah so we decided yesterday we were gonna get up at 6:00 and then the alarm went off at 6:00. And my wife was like, do you wanna get up? And I was like, Nope. No, I don’t.

[laughter]

0:15:02.0 Mike Vacanti: What time did you fall asleep?

0:15:05.7 Jordan Syatt: Oh. We went to bed late. Went to bed late… We decided we’d be in bed by 10:00 and we didn’t fall asleep until 11:30. Like we weren’t even in bed until like 11:15 so. It’s just… It’s tough dude. It’s like, and like we can do it, but getting both girls down, cleaning the house back up, like getting everything done… Like from… I mean, we’ll say like I guess from the time they wake up from their naps, which is around like 4:00, so from like 4:00 until 8:30 is insanity. And then once they’re down, then it’s like, okay, now we’ve gotta like get all this stuff. Like get the house cleaned up, get everything put down. So that’s until like at least 9:30 or 10:00, getting Curtis out, getting everything cleaned up, getting everything ready for the next day. And then it’s like, oh, now we’ve gotta get ready for bed, da, da. It’s just like, yeah. It’s, we’ve gotta get a better system for sure. We can do a better system. And I think that it starts with getting the girls to bed earlier, but, yeah. Long story short.

0:16:11.8 Mike Vacanti: But then do they end up waking up earlier too?

0:16:14.5 Jordan Syatt: Yeah, of course.

0:16:15.7 Mike Vacanti: What time do they wake up now?

0:16:18.4 Jordan Syatt: If they’re in bed by 8:30, both girls will sleep 12 hours now, which is pretty crazy.

0:16:22.5 Mike Vacanti: That’s awesome.

0:16:24.1 Jordan Syatt: Yeah. Yeah. The hard part is with the youngest one, with the newborn, she sleeps 12 hours at night, but her naps in the day are terrible. Like, she’s really not taking many naps at all. So it’s basically constant with her. And then when our oldest is up, that’s just wild times, that it is just, she’s everywhere and anywhere. And her and Curtis together are just a… They’re like the Taliban. They’re just running all over the place. They’re just terrorists.

0:16:54.9 Mike Vacanti: The Taliban.

0:16:56.1 Jordan Syatt: Yeah. It’s bad. They’re a really bad duo.

0:16:57.6 Mike Vacanti: Well, I applaud you guys for even making the effort for the 6:00 AM. What time did you end up waking up?

0:17:03.6 Jordan Syatt: Don’t applaud us. We didn’t make a hard effort. But this morning when we finally got up, we got up at like 7:00, 7:30, once we were up…

0:17:11.7 Mike Vacanti: Is there any way to trim… 8:15 to 10:00 seems like a really long like clean up and wind down process. Is there any way to like expedite that?

0:17:20.1 Jordan Syatt: Yes. So, well, the issue is… The part of it is feeding my infant ’cause she’s not really even down by 8:30.

0:17:28.9 Mike Vacanti: Oh. Okay. Got it.

0:17:30.7 Jordan Syatt: So like, oldest is down. Infant will probably not even full… ’cause she takes so long to feed. The feeds are really difficult. Like the feeding with her has been really, really difficult lately. And so one feed will take like an hour. And then sometimes she’ll spit up like half the bottle and then we’ve gotta sort of start all over again and go nice and slow and make sure she’s burping intervals. So like, one of us will be cleaning, get every everything ready and the other one will be feeding and finishing that feed, then getting Curtis out and then showering, blah, blah, blah, getting all that done. And then we try and have some time for ourselves where we can talk and catch up on the day and all that. So it’s…

0:18:06.8 Mike Vacanti: Well maybe because you started with not a 6:00 AM wake up on your ideal day, you’re like my ideal wake up time, am I… You’re like, is it an ideal day? Okay. An ideal day 4:00 AM wake up.

0:18:19.1 Jordan Syatt: Yeah. That’s an ideal wake up for me.

0:18:21.2 Mike Vacanti: It sounds like with a 2-year-old and a few month old, you’re not waking up at 4:00 AM. Like, it’s cool to have that idea as an ideal but this isn’t real… Like of all the times in your life, this doesn’t seem like the time.

0:18:35.5 Jordan Syatt: Correct. And I think I could, but I would like… I always talk about how that quote Cressey said to me, which is like out of sleep, fitness, health, friends, family and business, out of those things, it’s like you can only choose one or two of them at a time. So if I sacrificed that sleep, then I would also end up sacrificing something else. So I would end up probably sacrificing like business quality, I’d be too tired to be making content or answering DMs. There would be something else that’d be sacrificed from getting up that early. And maybe we would be more consistent with our workouts, which we are still consistent. We literally wanna do it every day. Like, we wanna be up super early every day, just get it in before the girls are up. So yeah, at this point in life, it’s probably just not gonna happen right now.

0:19:25.7 Mike Vacanti: We also just have sleep requirements as humans. And if you’re sleeping 11 to 4 every night, if Jordan needs at least seven hours to function on a reasonable level on average, and you’re getting five per night, you’re only gonna be able to do that so many nights before something gives on the other end.

0:19:45.2 Jordan Syatt: Correct. Yeah. What time did you get up?

0:19:47.8 Mike Vacanti: I slept in today. It was…

0:19:49.2 Jordan Syatt: Oh, yeah. You did.

0:19:50.3 Mike Vacanti: Gary has one day a week, often, where we’re not working out in the morning, and that day was today.

0:19:58.5 Jordan Syatt: Nice.

0:20:00.2 Mike Vacanti: And so I stayed up, watched Monday Night Football, hung out and didn’t go to bed till late.

0:20:03.8 Jordan Syatt: Nice.

0:20:05.3 Mike Vacanti: Actually, barely even… That’s not even true. I had Monday Night Football on, and it was the Steelers versus the Giants. I was like, this is not a good Monday Night Football game at all. So my wife and I are… We alternate shows, and the last show was Game of Thrones, which was my pick obviously. And so now we’re watching Gossip Girl. I don’t know if you’re familiar with that at all, but that’s what was being watched last night in my house.

0:20:27.8 Jordan Syatt: I’m familiar in that I’ve heard of it. I’ve never watched an episode. Do do you enjoy it?

0:20:35.5 Mike Vacanti: I don’t absolutely hate it.

0:20:37.7 Jordan Syatt: Okay.

0:20:37.8 Mike Vacanti: I’d put it at a five out of 10. There’s enough entertaining things about… A lot of shows that pretend to be shot in New York City aren’t actually in New York City.

0:20:48.4 Jordan Syatt: Oh, interesting.

0:20:49.3 Mike Vacanti: This one’s actually shot in New York City. So like, every scene, I’m trying to guess exactly what street, like what corner, what intersection, trying to…

0:20:56.6 Jordan Syatt: Oh yeah.

0:20:58.0 Mike Vacanti: It’s like a One Tree Hill, like teeny bopper, gossipy kind of show. The difference in like character analysis is always interesting to me in a lot of fiction. And so watching the three or four male and three or four female protagonistic type characters interact is interesting.

0:21:23.2 Jordan Syatt: Okay.

0:21:24.4 Mike Vacanti: I’m not recommending it by any means. It’s like a turn your brain off and lay there for 40 minutes, kinda show. That’s about it.

0:21:30.6 Jordan Syatt: Did you keep watching Love Is Blind?

0:21:32.4 Mike Vacanti: No, dude, I was so mad that they didn’t send that… All right. So let’s give the background here. Last season of Love is Blind, Jordan was… And I think I had watched a little bit prior to last season. They’re on like the seventh season, something like that.

0:21:47.2 Jordan Syatt: Yeah. The late season, yeah.

0:21:48.2 Mike Vacanti: But you, last season, you and your wife watched and you told me, you’re like, “You got to watch this show.”

0:21:55.6 Jordan Syatt: No, I didn’t. I did not say that.

0:21:57.4 Mike Vacanti: Yes, you did.

0:21:58.2 Jordan Syatt: I said, you have to watch this show?

0:22:00.3 Mike Vacanti: Yeah. You were telling me about…

0:22:02.1 Jordan Syatt: Oh, you know what? I remember.

0:22:02.2 Mike Vacanti: The girl on the pods who… Yeah.

0:22:05.2 Jordan Syatt: Yeah, yeah, yeah, yeah, yeah, yeah. You’re right. Yeah. ‘Cause there was some crazy stuff last season. I was like, I can’t believe that she said she looks like Megan Fox. And then…

0:22:10.0 Mike Vacanti: The reunion.

0:22:11.5 Jordan Syatt: And I can’t believe, what was the… It was AD and Clay. Some of the stuff Clay was saying was just like, absolutely wildly stupid, “bro, you’ve got to watch this. This is incredible.” Yeah, you’re right.

0:22:22.2 Mike Vacanti: And then at the end of the season, you were like, “I’m never watching that show again.” Like…

0:22:25.6 Jordan Syatt: Oh yeah. The reunion was the worst. It was the worst thing I’ve seen in my entire life.

0:22:29.9 Mike Vacanti: And so this season comes out and you’re like, “I’m not watching, I’m not watching.” But you ended up watching.

0:22:35.2 Jordan Syatt: Because my wife made me. But yeah.

[laughter]

0:22:38.2 Jordan Syatt: I didn’t want to, but I was like, “yeah, okay, I’ll watch.”

0:22:42.9 Mike Vacanti: And so I also watched the first few episodes and when the most entertaining character on the entire show, I don’t wanna send… Are we not like, is this a spoiler thing?

0:22:53.6 Jordan Syatt: No, it’s a spoiler. We’re gonna spoiler right now. So if you don’t want to have Love Is Blind spoiled… But this is literally like the worst season ever, and…

0:23:00.0 Mike Vacanti: And there was… But there was one shining light of entertainment, which would have been those two, which is a girl who was very clearly choosing this dude because he kept saying how much money he has and a dude who was about strike it good with a girl who’s significantly better looking than him and then watching them on this romantic getaway would have been some of the best TV of all time. And the producers cut them for some unknown reason.

0:23:35.8 Jordan Syatt: Yeah, it made no sense. Leo was really… Dude, from the very first episode, it was so funny ’cause he just kept saying, “I just don’t want someone to want me because of my money.” And he’s literally in the one situation in life, the only situation in life where someone can literally not… Not even know what you look like. You get to fully decide what they know about you. And he just keeps telling everybody how much money he has and how lucky he is to have inherited so much money and how he’ll never have to worry about money again. [laughter] And it was so… [laughter]

0:24:11.9 Mike Vacanti: Which actually, while it was happening was so good and entertaining on one hand, but on the other hand made me sad because that’s like a… It’s a compensatory move that’s just probably comes natural to him.

0:24:26.5 Jordan Syatt: It’s probably how he’s been able to make friends where it’s like, “Well, let me buy you things and let me use this to get involved within the group.” And it’s probably just a habit for him, which is, it’s really sad. It’s really, really sad. But also at the same time, it’s one of his greatest insecurities. But he is having difficulty not falling into that trap because that’s how he’s always entered into something before. So like, that’s his standard entrance.

0:24:49.0 Mike Vacanti: Bro, the three to five minutes after they met in person and they were sitting on that couch and he had his jacket over her and he kept going for a make out. And it was… We would’ve gotten multiple episodes of that. And the producers take these five couples who are all kind of boring respectfully. Like you just said it was the worst season of the show that’s ever been. Kept them and then cut this other couple, which has never been done in the history of the show. Made no sense whatsoever.

0:25:17.0 Jordan Syatt: Yeah. So we’re done with Love is Blind forever, we’re done.

0:25:27.1 Mike Vacanti: You thought this would… When you found out yesterday that I haven’t been sick in two and a half years, you thought this would make entertaining podcast content. I feel like I may have already talked about this on here.

0:25:36.5 Jordan Syatt: I think that you should make… Put this behind a paywall and put this in a mentorship. Make a course on how to literally never get sick, biohacking.

0:25:47.0 Mike Vacanti: It doesn’t fit in the… It doesn’t jive with the mentorship because part of the way to never get sick is letting your foot off the gas with work and stress very often. Like when you feel illness coming on, which flies in the face of building an online fitness business. And it has absolutely nothing to do with the fitness business mentorship. So it wouldn’t be a course there. We don’t have to pod about it. You had thought it’d be interesting.

0:26:13.6 Jordan Syatt: Yeah, let’s do it. I want to hear how you don’t get sick. What’s like your top three… Aside from taking your foot off the gas from work, what are some other things you do to prevent yourself from getting sick?

0:26:24.9 Mike Vacanti: That is the biggest one, is balance of the autonomic nervous system. So your sympathetic and parasympathetic nervous system and you can think about work as a stressor, as one of many stressors. And caffeine is another example of a stressor, I don’t use nicotine, but I’ve seen this in other people. Like a lot of Zyn, a lot of nicotine usage, basically anything that is a stressor, balanced with anything that is relax… Like relaxes you in nature. So sleep being a big one, rest, recovery, massage, like things of that nature. Balancing those, especially when you feel like you’re about to get sick. Like you know, a day before you’re like, okay, I got a scratchy throat, I feel something coming on. I don’t feel right. I don’t feel myself working out being a stressor, so you feel that way. And then I’m just gonna push on with my normal day to day. So you have your 300, 350 milligrams of caffeine you normally have. You have your heavy strength training session you normally have where you increase the weight on three of your exercises. You still do your hard work session. You have like some event in the evening where you’re socializing and you still live your exact normal life, boom. The next day you’re like, oh crap, I have influenza A and I’m knocked out for a week or whatever it is, five days.

0:27:55.1 Mike Vacanti: Anytime I have felt, and by the way, this was me for my entire life was I just didn’t pay attention at all. And then I would wait until I got so sick that I had to be on the couch for four or five days. Anytime I feel that feeling of, I know I’m about to get sick, I’m drastically reducing my workload in strength training. I’m reducing my caffeine intake, I’m increasing water. I’m super dosing vitamin C I’m… Like, if I have some… I rarely have this, but if I had like a two or three hour event in the evening where I’d have to be shaking hands and interacting and using energy, I’d cancel that thing. I’d just chill for a day. That’s literally what I’ve done. And there are other little minor things, washing hands way more often than I used to when I’m…

0:28:46.6 Jordan Syatt: Oh, interesting.

0:28:49.8 Mike Vacanti: Yeah. Like, yeah. And, this isn’t… ’cause some people go real hypochondriac, real like OCD germaphobe. “I want to contain myself to my house, I don’t wanna interact with other people. I don’t wanna be in public spaces. I wanna mask up everywhere I go,” you’ll see this with fringe and maybe that’s even borrowing on mental health stuff. But you’ll see some of that. I like exposure to… And by the way, this is all non-scientific and completely like, this is…

0:29:18.2 Jordan Syatt: Anecdote, just that.

0:29:20.3 Mike Vacanti: This is anecdote, this is out of my wheelhouse area of expertise. This is just me riffing, but this is also me legitimately not getting sick and going on three years and being interested by these changes I’ve made. I think germ exposure is really good. I think that gives your immune system an opportunity to recognize these pathogens and know how to deal with them. I literally, like, I’m so much… I’m a much bigger believer in doing these things to optimize how your body’s functioning so that you can fight whatever these potential infections are than trying to avoid the germs that are gonna make you sick. It’s almost like a anti-fragile versus fragile mindset.

0:30:09.6 Jordan Syatt: A hundred percent. There’s no question about that. I think you missed one of the biggest ones though.

0:30:13.2 Mike Vacanti: Hang on, I wrote a few down. I’ll just riff these. Supplementing Vitamin D regularly. Oh, I got this thing where I’m taking… A few years ago at least, maybe even more, but I shower in the evening now. I was always kind of a morning shower guy, but I shower in the evening and get like… This is… See now I’m way… I don’t know what I’m talking about, but this is just how I feel and it’s actually worked. If I have excess mucus or even if I don’t, I’m getting it out during a steam shower. And so I’m…

0:30:50.8 Jordan Syatt: You are hocking loogies.

0:30:51.1 Mike Vacanti: Hocking loogies constantly.

0:30:52.1 Jordan Syatt: Okay.

0:30:53.6 Mike Vacanti: And I have a thesis that having clear nasal pathways literally helps not let these, whatever it is in there that might be resting in there, germs that are resting in there for 3, 4, 5 days, you end up getting sick because they’ve been sitting in there for so long. If I’m getting them out on a regular basis, that’s helping.

0:31:12.4 Jordan Syatt: Interesting.

0:31:14.6 Mike Vacanti: The steam shower’s a real play. Washing hands often and not being conscious about touching my face if I am out and about and haven’t washed my hands.

0:31:25.3 Jordan Syatt: Oh, interesting.

0:31:25.8 Mike Vacanti: And then the stress relaxation management, which I think is by far the biggest one here.

0:31:31.9 Jordan Syatt: I think there’s one that you didn’t mention.

0:31:33.0 Mike Vacanti: Okay, let’s hear it.

0:31:35.6 Jordan Syatt: You don’t drink alcohol.

0:31:37.0 Mike Vacanti: Oh, yeah. That’s a good one.

0:31:37.1 Jordan Syatt: Bro. But that’s like…

0:31:37.2 Mike Vacanti: But I don’t… Here’s why, yes. And I want to hear you talk about it. I don’t do that because I think it’s a strategy to not get sick, I just don’t wanna…

0:31:46.0 Jordan Syatt: Correct. You don’t like how you feel.

0:31:47.8 Mike Vacanti: Yeah. I’m not a fan of the whole alcohol thing.

0:31:51.4 Jordan Syatt: But I feel like… When did you really stop drinking alcohol very much.

0:31:57.3 Mike Vacanti: 2017.

0:31:58.3 Jordan Syatt: 2017. So, you definitely… You reduced it dramatically in 2017.

0:32:03.1 Mike Vacanti: I didn’t drink for a long time.

0:32:06.1 Jordan Syatt: Yeah. And then you brought it back a little bit, right. Like you would allow yourself to drink and then probably within the last four or five years is really when you’ve been… Maybe you drink a couple times a year at this point.

0:32:18.9 Mike Vacanti: That’s accurate.

0:32:19.7 Jordan Syatt: That’s it. I think that’s a major thing. I think that’s a major part of it for sure.

0:32:23.6 Mike Vacanti: Why do you think that? Like the poor sleep quality, reduced immunity from have from getting drunk?

0:32:33.1 Jordan Syatt: Yeah. So, without question the poor sleep quality. Without question. The immunity aspect, especially when it’s alcohol in excess, which is how most people inappropriately they drink alcohol inappropriately. And there are some people who think any amount of alcohol is inappropriate. I disagree with that. I think there is an appropriate amount that can actually have some potential health benefits, but the way that you were drinking, and I think the way that most especially young people drink, but old people too, is not done from a health perspective. It’s done from a I want to drink to get drunk. That’s why they’re drinking. They’re not drinking ’cause they’re like, Yes. I love the flavonoids and I love like… They’re drinking ’cause they wanna get drunk in a social setting usually. And with that type of drinking, there’s no health benefit. And it hurts your sleep, it hurts your immunity, it hurts everything. The healthy and appropriate style of drinking is not done to get drunk. That’s not why… And really if you’re drinking in a healthy way, you’re not drinking… You’re probably not getting drunk, realistically. You might feel it a little bit depending on what you’re drinking, but a healthy style of drinking is not one where you’re getting to the point of intoxication.

0:34:00.0 Mike Vacanti: And when you say alcohol can actually improve your health, you’re talking more about community socialization, like your mental health.

0:34:11.2 Jordan Syatt: Well, even to be honest with…

0:34:11.2 Mike Vacanti: Associated with.

0:34:13.2 Jordan Syatt: Even I think there’s some potential health benefits to a small amount of alcohol that reduces stress. And this is gonna be a controversial thing to say.

0:34:23.1 Mike Vacanti: Oh, okay. Yeah, yeah.

0:34:24.6 Jordan Syatt: I even think that a small amount done in a way, like even if you’re not in a social setting, but I do think that drinking in a social setting is really wonderful. It can bring you together, you can have a common interest in whatever it’s you’re drinking. But even just a small amount of alcohol, again, not to the point of intoxication, but to the point of it’s like it actually can improve sleep quality, it can reduce stress with a very small amount of alcohol. I think there is health benefits to that.

0:34:53.2 Mike Vacanti: I agree with you on the stress reduction. And I see… I’ve seen that in many individuals who have it as a almost like a ritual, like a 6:00 PM beer every single day. It’s just one beer and they’re not having multiple ever and it’s part of their routine and it helps them wind down at night. Or a glass, one glass of wine.

0:35:14.1 Jordan Syatt: Yes.

0:35:15.4 Mike Vacanti: Kind of in the early evening. Like yeah, that makes sense to me. I wanted to make sure you weren’t saying like, the grapes and the wine are gonna prevent heart disease.

0:35:23.4 Jordan Syatt: No, no, no.

0:35:24.9 Mike Vacanti: And prevent cancer. Because that has been argued by big alcohol over the decades.

0:35:28.7 Jordan Syatt: That was the major thing that we grew up with. Which is like, oh, the antioxidants and all. It’s like, that’s like, no, if you want antioxidants have some fucking blueberries. You don’t need to get it in your wine. That’s a joke. But yeah, I do think that the mild stress reduction wind down of a very small amount can actually be helpful for some people.

0:35:52.8 Mike Vacanti: Yeah, for the people who… I don’t even want to call it drug of choice, but like for the people who feel benefit from doing that.

0:36:01.9 Jordan Syatt: Correct and don’t have alcoholic tendencies.

0:36:06.0 Mike Vacanti: “Of course, yeah. Oh, of course. Yes.”

[laughter]

0:36:08.0 Mike Vacanti: “Oh, you’re an alcoholic here. Have a half glass of wine, this is really gonna help you.” Yeah. So that’s what I have on not getting sick.

0:36:23.4 Jordan Syatt: I like that. The mucus one is an interesting one. I wanna dive into that one more. You know, sort of, it’s like the opposite side of pooping, right? You don’t keep your poop in there. Why do you keep your… It’s like mucus is like your nose poop if you really think about it.

0:36:38.1 Mike Vacanti: Yeah, it’s a great point. And I think there are some benefits to having some in there, but clearing it and regenerating on a regular basis. Look, the proof is in the pudding. I’ve never gone… I used to get sick every six to eight weeks. I would get like a cold and I would need a couple of days and I haven’t gotten sick in two and a half years. So something’s happening over here. All right, we got a question from Shane in the mentorship, who actually said, “this might be fun for you guys to talk about on the podcast.” And so he said how we, as in Mike and Jordan, how we would become personal trainers today. What to focus on/your strategies/how you would use technology, use the technology available today, etcetera.

0:37:36.0 Jordan Syatt: I like that. To be honest, I would do the exact same thing. Like starting off with getting an internship. Well, so here’s what we have to say is, do I have to do it at this age with my current life situation?

0:37:53.7 Mike Vacanti: No. No, no.

0:37:53.8 Jordan Syatt: Wife, kids, dog.

0:37:54.5 Mike Vacanti: No, no, no. Do it with… Like making you Jordan vague. But then we’re in 2024 going on 2025. Everything that’s going on in the world instead of 2011.

0:38:11.1 Jordan Syatt: There are still amazing in-person facilities. There are amazing in-person facilities all over, not only the country, but the world. There are extraordinary in-person training facilities, and I would go and I’d try and get an internship. I’d try and work there. And like starting off, if I was young, I’d do it for free. If I was a little bit older, I’d try and get a paid job and I’d work there and I’d learn from the coaches.

0:38:32.2 Mike Vacanti: I have a list that I made. I wanna let you answer this question in its entirety ’cause I wanna see how close we are because that was my number one also.

0:38:41.0 Jordan Syatt: Yeah, number one, go get an internship and work at an amazing in-person gym. That’s where you’re gonna learn the most without question. And there are some really… There are great ones. So I mean, like, obviously bias, I would say Cressey Sports Performance, that’s one of the ones that I went to. Westside Barbell has some internships as well, those are both internships that I had. You know who else I would really recommend is someone like… It’s so bad that I don’t know, I’m forgetting his actual name, but @kneesovertoesguy is a really wonderful guy to learn from. I would spend time studying his work. I think he’s changed the industry for the better.

0:39:17.7 Mike Vacanti: Interesting.

0:39:17.9 Jordan Syatt: Looking at someone like Alex Viada I think is a great, great person to learn from.

0:39:22.2 Mike Vacanti: Yeah.

0:39:22.5 Jordan Syatt: Seeing if he has internships with his program, I know he’s not in person, but online would be wonderful. Those are all like the… I would find an internship and learn from some of the greatest coaches in the world. Then I would… Then from there I would invest in books and I would read some really amazing books. And, you know, you’ve spoken about this ad nauseum, so I’m not gonna go in in excruciating detail on that here. But Starting Strength and Practical Programming are awesome, are really great starting points for it. And then spending time reading Alan Aragon’s website, getting his research review. Lyle McDonald’s website, Martin Berkhan’s website.

0:40:10.1 Jordan Syatt: Again, those are the places that I would really start. You know who else is also great? I would look at Mike Israetel has a lot of great information, free information on his YouTube. He would be another great person to get free information from. I think he might have a facility. I don’t know if that’s accurate or not, so I’m taking my word for it, but another great person to potentially get an internship with. And then from there, I would start coaching people for free. I’d start coaching them for free, both in person and online. I would start doing online earlier than I did. When I first started, I only did in person, but I would start, like, if I had cousin… I would take my cousins and I’d be like, “Hey, I’m gonna write you a program.” And I’m like, I’m gonna send you the program. I want you to send me videos. It’s so much easier nowadays than it was back then. They’ve got apps you can use. You can send pictures and videos through your phone. I started doing this before I had a smartphone, so it’s like I would start doing that now, I be like, Hey, here’s your program, do this program. Sending them voice memos, sending them videos. I would start building my systems.

0:41:11.3 Jordan Syatt: I would start coaching people and understanding of how this works, doing it for free. And then I would start, and once I built up enough of a list of testimonials and enough of my systems, then I would start charging people. And all the while I would be posting on social media. And on social media, I’d probably pick one platform, whether it’s Instagram or whether it’s YouTube, or whether it’s TikTok, whatever it is. I’d pick one platform and I would start posting about number one, like what I’m learning about as an up and coming coach, and making sure people know that I’m learning, I’m a student. I’m not presenting myself as an expert. And also sharing your journey.

0:41:49.0 Jordan Syatt: I would share your journey as a lifter and as someone who’s interested in their health. Like, share your journey with your progress and your deadlifts and in your squats and your bench press and your pushups, in your splits, in your mile time. Like, share your journey with whatever you’re doing. I would encourage you to compete in something. Compete in a 5K, compete in a power lifting competition. Compete in an Olympic lifting competition. Not because you want to be the best in the world, but because competing alone will make you better. When you decide to compete and you have a date. Okay, on this day, I have to be the best I can possibly be, you’re gonna take your training more seriously and it’ll have more purpose than it’s ever had before.

0:42:29.5 Jordan Syatt: And it doesn’t have to be a lifting thing. You could like compete in a rock climbing competition. They have speed rock climbing competitions, compete in that. Compete in a hiking or a rocking competition. They literally nowadays have fitness competitions. They have HYROX, they have CrossFit, compete in one of these fucking things. Do a local event, compete. When you have a day of competition, you will train in a way you’ve never trained before and you’ll learn how to train in a way that you wouldn’t learn otherwise. And you’ll start reading more and you’ll start experiencing more. So compete in something and document that journey. And through that you’ll end up getting more clients and just building from there. That’s literally what I would do.

0:43:05.3 Mike Vacanti: I love it. You said one social media platform. Which one would you select?

0:43:09.6 Jordan Syatt: My bias is Instagram, but it could be Instagram… If I could pick it would either be Instagram, TikTok, or YouTube. Those would be my three options. That would be like what I would… Yeah, those would be my three choices.

0:43:27.8 Mike Vacanti: Great answer. We’re very similar here. So my number one was get a job training clients in person at a gym/become the best coach that I possibly could. And that kind of goes with number two, which is, remember when Gary would talk about, get close to the sun, get as close to the sun as you can. That’s about who you’re getting your internship with or who you’re getting your job with. It’s not… Potentially, it’s way better for you to get an unpaid internship with somebody who’s very smart and very proficient and potentially, someone who is a bigger name in the industry though not necessarily. Being super competent is most important. But getting close to them, is gonna have them rub off on you. And doing whatever you can to get close to that person and learn from them is gonna benefit you massively.

0:44:27.9 Mike Vacanti: You know, Gary talked about DRock, making content for him, making videos for him for free before he even got a job as an opportunity to work for Gary. You interned for free, I interned for free. Your time and service and hard work and effort is a huge asset that can put you in a position to one, meet certain people. But two, more importantly, is learn from those people. And so that’s number one. On the social media front, I said two platforms and with a hyperfocus, and this is something I would do differently, than optimal strategy in 2013, for example, is I would pick two platforms and I would hyperfocus on quality. I would make the best possible content I could. I say two because I would want one of them to be easier, and I would probably go with a Twitter, YouTube combination or an Instagram, YouTube combination.

0:45:33.9 Jordan Syatt: I think Twitter’s a good one.

0:45:37.7 Mike Vacanti: Twitter’s a good one. Twitter’s especially a good one if you are planning on working with men primarily. If you’re planning on working with women primarily, then Instagram is far superior to Twitter, even if your style of content, maybe, like content creation slightly favors Twitter. But we’ve talked a lot about picking one long form, one short form platform in 2024 going into 2025. Twitter/Instagram and YouTube would be the two I would select, and I mean, hyper-focus on quality. I would at this point, I would rather spend a month making an incredible YouTube video with a well-researched title and that SEOs tremendously with an awesome thumbnail and like the right words on the thumbnail, one time a month than I would doing a daily like five minute vlog.

0:46:34.9 Mike Vacanti: Because it’s that long tail search, that is gonna help you get new eyeballs on your video. That just isn’t gonna happen with a one take five to 10 minute video on YouTube these days. Or not nearly as effectively. I would text every single person that I’ve ever met, basically. I would text every person who I have their phone number and I would ask them to follow me on the one platform I was most focused on. So if I had zero followers, if I wasn’t converting a personal account to business, which we do recommend doing, but it’s hard to go from zero to a hundred. It’s probably harder to go from zero to a hundred or zero to a thousand let’s say, than it is to go from a thousand to 10,000. And doing that by reaching new audience. And so what I would do is I would not copy paste text, I would write a brand new text to every single person who I’ve ever met and ask them to follow me on that platform. I would…

0:47:40.6 Jordan Syatt: What else would you include in that text aside from just an ask? What else would you include in that text?

0:47:45.6 Mike Vacanti: It’s so transparent to be like, “Hey, long time, how are you?” But I would… And then by the way, I’m asking you to do this thing. So I don’t really care how you are ’cause we haven’t talked in six years, but I’m asking you to do this thing. I would include some degree of personalization.

0:48:02.9 Jordan Syatt: I think this is an interesting topic and I wanna hear the rest of your list. What I would, if I was gonna do that, ’cause I don’t think that’s a bad idea at all. I would go voice memo, obviously I know, I think you’d probably go text. But either way, what would be included is, “Hey, hey, listen, I know we haven’t spoken in a while.” This is assuming you haven’t spoken to them in six years. It was like, “Hey, listen, I have a huge favorite to ask. I’m studying to be a personal trainer. I’m obsessed with helping people improve their fitness goals. Whether it’s fat loss or muscle gain or strength or whatever it is. I’m obsessed with this and I want to help as many people as I possibly can. Could you do me a favor and please just drop me a follow on this page.”

0:48:46.1 Jordan Syatt: “It would mean everything to me. And in the meantime, if there’s anything I can help you with, with your own fitness, please don’t hesitate to reach out. I’m more than happy to do that.” Because now instead of it just being an ask, it’s almost like a reciprocation. And a lot of those people will become your clients. If you have their phone number, if you have the ability to reach out to them, these are gonna be the first people who will be your first clients ’cause they trust you. So, I would go above and beyond to say to that effect of like, it would mean the world to me. I’m obsessed with helping people with their fitness. I’m just starting out and so it would mean a lot just to have your support from the beginning. And if I can help you with anything fitness related, you come to me. I’m your person. I think that would be a good way to send it.

0:49:30.5 Mike Vacanti: I love that. I think that’s very well said. I would get myself in the best possible shape. And that doesn’t necessarily mean get as lean as humanly possible. That could mean, pursuing a strength goal. That could mean if you’re focused on flexibility and mobility, being able to do the splits is like a cool eye catching attention grab, having muscle and being lean, obviously if you want to help people do that, walking the walk is going to lead to more clients. All else equal. It just is. We all know like, oh, Bill Belichick is an amazing coach, but doesn’t… Is he that good at football? It doesn’t matter…

0:50:19.4 Jordan Syatt: That’s interesting. That sort of goes in line with competing.

0:50:21.5 Mike Vacanti: Oh yeah. Yeah, yeah, yeah, yeah, yeah. Yeah.

0:50:22.2 Jordan Syatt: It’s similar. It’s like you’ve got to fucking do it and you don’t have to win. You don’t have to be the best, but you’ve got to do it.

0:50:29.8 Mike Vacanti: I would also document doing it.

0:50:32.8 Jordan Syatt: Yes.

0:50:34.1 Mike Vacanti: Right?

0:50:34.3 Jordan Syatt: Yeah.

0:50:34.6 Mike Vacanti: So, hyper-focused on educational high quality content, but I’m layering that with, I’m documenting this process of what I’m doing. What I’m doing in terms of learning to be the best personal trainer I can be, but also documenting what I’m doing to achieve the fitness goal I’m pursuing. Because other people are gonna wanna pursue that goal too. They’re gonna see me do it and succeed, they’re gonna want my help in doing it.

0:50:58.8 Jordan Syatt: There’s an amazing woman, I’ve seen her videos on Instagram recently. She started off like significantly overweight and she just started showing videos of her walking on her treadmill. And over I think a couple of years she went from very overweight and just barely walking to now she’s running marathons and she’s lean and she’s toned and defined. But it’s taken several years. And it’s cool because the treadmill has stayed the same, the place in her room has stayed the same. The only… She’s just the one that’s changed and it’s been really cool to see that difference over time. And she didn’t start off by like, “Hey, I’m gonna be an amazing marathoner.” She just started off by like, “Hey, I’m gonna document my journey.” And her audience has blown up. And it’s just been really wonderful to see that in real time. It’s like it… Especially if you’re just starting off now, you will never in your life be at this place again, don’t, it was… You know, it was funny, something happened with my wife yesterday. What happened? We were working out in the gym, and what was she doing? She was doing something. Oh, you know what she was doing? I took a video of her doing a plank in the gym and then my youngest daughter was like just wrapped up in a swaddle and I was taking videos.

0:52:14.4 Jordan Syatt: And then my wife was trying to do side planks, but you know, she’s still pretty soon postpartum and the side plank with a long lever on her feet where their leg straight out was a little bit too difficult. So we adjusted it to her knees. And she was like, “Oh, good thing you didn’t take a video of that.” And I was like, “Well, to be honest, it would actually be really good if I took a video of this one to show people where you’re starting and then where you could end up in three months time.” That would actually be, I would rather take a video of this now than just show people what you’re already really good at. It would be much better for other people and for yourself. So if you are starting out now, you will never, ever, ever, ever, ever again be at this place. And don’t not take a video for fear of being embarrassed. You should take a video for the opportunity to show how far you’ve come. It’s one thing to tell the story, it’s another thing to show the story. And showing it is really, really powerful.

0:53:10.1 Mike Vacanti: Absolutely. I would consume basically nothing on social media. I wouldn’t be looking at what other coaches are doing, I wouldn’t be consuming other people in the industry on short form stuff. I would be reading, I’d be reading books, I’d be reading research reviews. And that would be, you know, if you wanna sliver off some consumption for entertainment purposes, cool. But the overwhelming majority of what I’m putting in my brain is making me smarter at being a personal trainer. And I would also, in addition to making content, I’d be aggressive early on with… You know what, this actually kind of contradicts what I just said, so I don’t know if I would do this. But thinking of the $1.80 Strategy and thinking of engaging with other people’s content or comments or groups, early on winning those… Winning people over one-on-one, by helping them in a comment, helping them in a DM, helping them in a free 15 minute phone call is gonna be so beneficial, especially when it’s harder to get eyeballs on your content early on. And so I guess we’ll call this one helping as many people one-on-one for free as you can. And not just for like a day or a week or a month, but for three to five years or forever.

0:54:38.6 Jordan Syatt: The only thing I admire, I wouldn’t even say disagree, is I would take a slightly different take on, is I would still consume even short form content from other people only as a way just to get an idea of what other people are doing and give yourself new ideas. In the same way that when I was writing articles and you were writing articles, I was reading other people’s articles and I was looking at different formatting they were using, and it helped me come up with ideas for that. And I think with social media, the difference is I would put a time limit on it. Like no more than than 15 minutes a day. And when you go on you find accounts, you maybe like go in your search bar, you search them, you have them there, you look at those accounts, you look at what they’re doing, then you’re off. You’re not just mindlessly scrolling. But you have to think of it as your job is market research. Like that’s your job. And like, you’re gonna go in, you’re gonna see what the creators are doing that you want to emulate.

0:55:33.5 Mike Vacanti: That’s it.

0:55:33.8 Jordan Syatt: You look at it and then you’re off. But you’re not just mindlessly scrolling.

0:55:36.1 Mike Vacanti: That’s it. It’s the creators you wanna emulate. You’re not following a hundred random people to do follow for follow and like for like, and have these like 25 person DM groups where you engage with each other’s content that supposedly, I dunno if they still exist, they used to exist.

0:55:50.4 Jordan Syatt: I don’t think. I haven’t seen it in a long time.

0:55:53.7 Mike Vacanti: I would pick three people or five people who I think are doing a really good job. ‘Cause when you say I used to read articles, I would read articles to see what other people are doing, but it was the cream of the crop.

0:56:07.2 Jordan Syatt: Yeah. Yeah, yeah.

0:56:08.6 Mike Vacanti: Like I wasn’t… If I was looking at someone who is putting out the weekly roundups of everyone in the industry, there’s a bunch of people’s names who I’m never clicking on that list because I already know that I don’t want to… I’m picking people who I specifically want to be learning from. I’m not letting it all in. And it’s obviously been a while since I was really creating consistently, but when I was, I almost got lost in noise. And we got a hard stop here in a couple minutes, but I almost got lost in the noise of consuming too much bad fitness content that made me worse creating, so I wouldn’t wanna see any of that. I would just wanna see the best of the best cool, and then I would want enough room to put my own spin on things and be creative rather than see all this stuff that I didn’t want infiltrating my mind.

0:57:09.0 Jordan Syatt: I completely agree. I also think that for example, those like weekly roundups, there would be like 20 different people often. And you could go in and skim 20 of them and not really learn much. But if you went to three of them and you spent an hour studying each of those, each of the really high quality cream, you could learn so much just from studying one intently. Studying their writing style, studying how they presented it, how they formatted it. Studying how they shot… Maybe they embedded videos within the article at that time. You can learn much more and sort of bring this to today’s day and age. You could go to one person’s Instagram profile and spend an hour just going through not only their current content, but their former content, their previous content. How have they set up their Instagram page, how are they shooting things, how are they cutting things. What are they using as a title? What are they doing in their captions? You could spend, you could learn so much more from studying one person than you could from studying 20 people just lightly. Study one person or two people or three people really intently rather than studying many people lightly.

0:58:22.1 Mike Vacanti: Boom. Great episode. We’ll be back next week. Fitness Business Mentorship, Black Friday Sale coming up. You can apply at fitnessbusinessmentorship.com around the second, third week of November. And we’ll get that rolling.

0:58:35.2 Jordan Syatt: That’s it. Have a wonderful week. Talk to you soon.